---
title: Tips and Insights on Emerging Trends
description: Are you listening to your customers' signals? Gain authoritative, human-centric insights with less effort and more precision. Stay ahead effortlessly.
---

[![brightfield group logo](https://blog.brightfieldgroup.com/hs-fs/hubfs/BrightfieldGroup_logo_web-02-1.png?width=286&name=BrightfieldGroup_logo_web-02-1.png)](https://www.brightfieldgroup.com/)

- [Platform](https://www.brightfieldgroup.com/wellness-cpg-industry-insights) 
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                  - [Consumer Insights](https://www.brightfieldgroup.com/wellness-cpg-industry-insights)
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                  - [Brand Health](https://www.brightfieldgroup.com/brand-health)
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          - - Industry
                  - [Wellness CPG](https://www.brightfieldgroup.com/wellness-cpg-industry-insights)
                  - [Hemp Derived THC and CBD](https://www.brightfieldgroup.com/cbd-industry-insights)
                  - [Cannabis](https://www.brightfieldgroup.com/cannabis-industry-insights)
          - - Role
                  - [Marketing](https://www.brightfieldgroup.com/refine-target-audience#marketing)
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                  - [Innovation](https://www.brightfieldgroup.com/refine-target-audience#Innovation)
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          - [Leadership](https://www.brightfieldgroup.com/our-team)
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- [Blog](https://blog.brightfieldgroup.com/)
- [Resources](https://www.brightfieldgroup.com/resources)
- [Log In](https://app.brightfieldgroup.com/account/login)

# The Brightfield Blog

<https://blog.brightfieldgroup.com/synthetic-sweetener-perception>

September 17, 2026

[Wellness](https://blog.brightfieldgroup.com/tag/wellness) [Social Listening](https://blog.brightfieldgroup.com/tag/social-listening) [Consumer Insights](https://blog.brightfieldgroup.com/tag/consumer-insights) [Consumer Trends](https://blog.brightfieldgroup.com/tag/consumer-trends)

## [The Sweetener Industry Won the Wrong Fight](https://blog.brightfieldgroup.com/synthetic-sweetener-perception)

<https://blog.brightfieldgroup.com/calm-supplement-consumer-trends>

August 10, 2026

[Wellness](https://blog.brightfieldgroup.com/tag/wellness) [Social Listening](https://blog.brightfieldgroup.com/tag/social-listening) [Consumer Insights](https://blog.brightfieldgroup.com/tag/consumer-insights) [Supplement Trends](https://blog.brightfieldgroup.com/tag/supplement-trends) [Consumer Trends](https://blog.brightfieldgroup.com/tag/consumer-trends)

## [The Beta Blocker Discourse Was Never About Beta Blockers](https://blog.brightfieldgroup.com/calm-supplement-consumer-trends)

<https://blog.brightfieldgroup.com/maxxing-wellness-trend-cpg>

July 27, 2026

[Wellness](https://blog.brightfieldgroup.com/tag/wellness) [Social Listening](https://blog.brightfieldgroup.com/tag/social-listening) [Consumer Insights](https://blog.brightfieldgroup.com/tag/consumer-insights) [Market Analysis](https://blog.brightfieldgroup.com/tag/market-analysis)

## [Maxxing Left the Gym. It's in the Grocery Aisle Now.](https://blog.brightfieldgroup.com/maxxing-wellness-trend-cpg)

<https://blog.brightfieldgroup.com/uncertainty-stress-functional-beverages>

July 20, 2026

[Wellness](https://blog.brightfieldgroup.com/tag/wellness) [Social Listening](https://blog.brightfieldgroup.com/tag/social-listening) [Consumer Insights](https://blog.brightfieldgroup.com/tag/consumer-insights) [Market Analysis](https://blog.brightfieldgroup.com/tag/market-analysis)

## [World Uncertainty Hit a Record. Consumers Answered With a $4 Treat.](https://blog.brightfieldgroup.com/uncertainty-stress-functional-beverages)

<https://blog.brightfieldgroup.com/non-alcoholic-beverage-positioning>

June 24, 2026

[Wellness](https://blog.brightfieldgroup.com/tag/wellness) [Consumer Insights](https://blog.brightfieldgroup.com/tag/consumer-insights) [CPG](https://blog.brightfieldgroup.com/tag/cpg)

## [Your Non-Alcoholic Drink Is on the Wrong Shelf](https://blog.brightfieldgroup.com/non-alcoholic-beverage-positioning)

<https://blog.brightfieldgroup.com/calm-energy-trend-cpg>

June 10, 2026

[Wellness](https://blog.brightfieldgroup.com/tag/wellness) [Social Listening](https://blog.brightfieldgroup.com/tag/social-listening) [Consumer Insights](https://blog.brightfieldgroup.com/tag/consumer-insights) [CPG](https://blog.brightfieldgroup.com/tag/cpg)

## [Beyond Coffee and Chamomile: Why Consumers Want Both at Once](https://blog.brightfieldgroup.com/calm-energy-trend-cpg)

<https://blog.brightfieldgroup.com/the-influencer-strategy-perimenopause-brands-get-wrong>

May 11, 2026

[Wellness](https://blog.brightfieldgroup.com/tag/wellness) [Social Listening](https://blog.brightfieldgroup.com/tag/social-listening) [Consumer Insights](https://blog.brightfieldgroup.com/tag/consumer-insights) [CPG](https://blog.brightfieldgroup.com/tag/cpg)

## [Reach or Trust: The Influencer Strategy Perimenopause Brands Get Wrong](https://blog.brightfieldgroup.com/the-influencer-strategy-perimenopause-brands-get-wrong)

<https://blog.brightfieldgroup.com/stress-by-generation>

April 30, 2026

[Wellness](https://blog.brightfieldgroup.com/tag/wellness) [Consumer Insights](https://blog.brightfieldgroup.com/tag/consumer-insights)

## [Stress Dynamics: How the Different Generations Handle Stress](https://blog.brightfieldgroup.com/stress-by-generation)

<https://blog.brightfieldgroup.com/clean-label-food-trends>

April 27, 2026

[Wellness](https://blog.brightfieldgroup.com/tag/wellness) [Social Listening](https://blog.brightfieldgroup.com/tag/social-listening) [Consumer Insights](https://blog.brightfieldgroup.com/tag/consumer-insights) [CPG](https://blog.brightfieldgroup.com/tag/cpg)

## [Out with Restriction, In with Clean Label: How the Language of Healthy Food Is Changing](https://blog.brightfieldgroup.com/clean-label-food-trends)

<https://blog.brightfieldgroup.com/the-trend-report-is-dead>

April 14, 2026

[Social Listening](https://blog.brightfieldgroup.com/tag/social-listening) [Consumer Insights](https://blog.brightfieldgroup.com/tag/consumer-insights) [Thought Leadership](https://blog.brightfieldgroup.com/tag/thought-leadership)

## [The Trend Report Is Dead. Here’s What Should Replace It.](https://blog.brightfieldgroup.com/the-trend-report-is-dead)

[Next](https://blog.brightfieldgroup.com/page/2)

Close filter

### Our picks

- [The Trend Report Is Dead. Here’s What Should Replace It.](https://blog.brightfieldgroup.com/the-trend-report-is-dead)
- [Why We Triangulate (And Why That's Just the Beginning)](https://blog.brightfieldgroup.com/why-we-triangulate)
- [What Social Data Can’t Tell You About Women’s Wellness (And What Can)](https://blog.brightfieldgroup.com/what-social-data-cant-tell-you-about-womens-wellness-and-what-can)
- [Foresight is 2026: Why Most CPG Brands Are Still Living in the Past](https://blog.brightfieldgroup.com/trend-forecasting-foresight-2026-why-cpg-brands-fall-behind)
- [Reach or Trust: The Influencer Strategy Perimenopause Brands Get Wrong](https://blog.brightfieldgroup.com/the-influencer-strategy-perimenopause-brands-get-wrong)

### Most recent

### Get the latest insights with our newsletter!

SOLUTIONS

- [Brand Health](https://www.brightfieldgroup.com/brand-health)
- [Consumer Insights](https://www.brightfieldgroup.com/consumer-insights)
- [Social Listening](https://www.brightfieldgroup.com/social-listening)
- [Distribution Trends](https://www.brightfieldgroup.com/distribution-trends)
- [Market Landscape](https://www.brightfieldgroup.com/market-landscape)
- [Custom Research](https://www.brightfieldgroup.com/custom-research)

INDUSTRIES

- [Wellness CPG](https://www.brightfieldgroup.com/wellness-cpg-industry-insights) 
    - [Beverages](https://www.brightfieldgroup.com/wellness-cpg-industry-insights)
    - [Food and Snacks](https://www.brightfieldgroup.com/wellness-cpg-industry-insights)
    - [Supplements](https://www.brightfieldgroup.com/wellness-cpg-industry-insights)
- [Alcohol](https://www.brightfieldgroup.com/wellness-cpg-industry-insights)
- [Cannabis](https://www.brightfieldgroup.com/cannabis-industry-insights)
- [Hemp Derived THC and CBD](https://www.brightfieldgroup.com/cbd-industry-insights)

ROLE

- [Marketing](https://www.brightfieldgroup.com/refine-target-audience#marketing)
- [Strategy](https://www.brightfieldgroup.com/refine-target-audience#Strategy)
- [Innovation](https://www.brightfieldgroup.com/refine-target-audience#Innovation)
- [Finance & Sales](https://www.brightfieldgroup.com/refine-target-audience#Finance-Sales)

RESOURCES

- [Blog](https://blog.brightfieldgroup.com)
- [Reports & Guides](https://www.brightfieldgroup.com/resources)
- [In the News](https://www.brightfieldgroup.com/news-and-press-brightfield)

COMPANY

- [About Us](https://www.brightfieldgroup.com/about-us)
- [Our Team](https://www.brightfieldgroup.com/our-team)
- [Methodology](https://www.brightfieldgroup.com/methodology)
- [Privacy Policy](https://www.brightfieldgroup.com/privacy-policy)
- [Terms of Service](https://www.brightfieldgroup.com/terms-of-service)
- [Contact Us](https://www.brightfieldgroup.com/contact-us)

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