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The Brightfield Blog
Kate Stevenson Floyd
Kate is the Director of Client Strategy for Brightfield Group and works with all of our clients to help them inform business decisions with actionable data and insights.
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Recent Posts
June 24, 2026
Wellness
Consumer Insights
CPG
Your Non-Alcoholic Drink Is on the Wrong Shelf
January 30, 2026
Wellness
Social Listening
Consumer Insights
CPG
Beauty from Within: From Collagen to Resveratrol and the Rise of Astaxanthin
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Our picks
The Trend Report Is Dead. Here’s What Should Replace It.
Why We Triangulate (And Why That's Just the Beginning)
What Social Data Can’t Tell You About Women’s Wellness (And What Can)
Foresight is 2026: Why Most CPG Brands Are Still Living in the Past
Setting the 2026 Calendar: Why Wellness Works When You Design Rhythms, Not Just Goals
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