Madeline Scanlon

Madeline Scanlon
Madeline Scanlon is the Cannabis Insights Manager for Brightfield Group, where she analyzes cannabis consumer and product data to craft actionable insights for the US and Canadian cannabis markets. Deeply invested in the cannabis space as a thought leader, content creator, and event organizer, Maddie shares insights as a regular contributor to Cannabis Business Times and at presentations with organizations like Cannabis Marketing Association, CannaCon, and the Illinois Women in Cannabis.
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Recent Posts

Drinks out of the Dispensary: Hemp-THC Beverages

Mushroom Boom: Using Social Listening to Jump on an Accelerating Trend

Traditional Ingredients with New Life: Taurine & Anti-Aging

Who is the REAL Cannabis Drinks User?

Understanding the Hispanic Consumer: Wellness, Preferences, and Purchasing Power

New Jersey's Wait Time Challenge: State-by-State Insights for Brand Success

How was Cannabis Conference 2023?

The Brands that Actually Matter in U.S. Cannabis

Unveiling Energy-Boosting Trends in 2023

4 Trends Changing the Beverage Industry