---
title: Tips and Insights on Emerging Trends | Madeline Scanlon
description: Madeline Scanlon is the Cannabis Insights Manager for Brightfield Group, where she analyzes cannabis consumer and product data to craft actionable insights for the US and Canadian cannabis markets. Deeply invested in the cannabis space as a thought leader, content creator, and event organizer, Maddie shares insights as a regular contributor to Cannabis Business Times and at presentations with organizations like Cannabis Marketing Association, CannaCon, and the Illinois Women in Cannabis.
---

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# The Brightfield Blog

## Madeline Scanlon

![Madeline Scanlon](https://app.hubspot.com/settings/avatar/4ab7feeb02c8dbb1021f5272f0d58beb)

Madeline Scanlon is the Cannabis Insights Manager for Brightfield Group, where she analyzes cannabis consumer and product data to craft actionable insights for the US and Canadian cannabis markets. Deeply invested in the cannabis space as a thought leader, content creator, and event organizer, Maddie shares insights as a regular contributor to Cannabis Business Times and at presentations with organizations like Cannabis Marketing Association, CannaCon, and the Illinois Women in Cannabis.

Find me on:

<https://www.linkedin.com/in/madeline-obrzut/>

### Recent Posts

<https://blog.brightfieldgroup.com/hemp-thc-drinks-trends>

December 18, 2023

[CBD](https://blog.brightfieldgroup.com/tag/cbd) [Cannabis](https://blog.brightfieldgroup.com/tag/cannabis) [Product Innovations](https://blog.brightfieldgroup.com/tag/product-innovations)

## [Drinks out of the Dispensary: Hemp-THC Beverages](https://blog.brightfieldgroup.com/hemp-thc-drinks-trends)

<https://blog.brightfieldgroup.com/functional-mushroom-trend-social-listening>

December 13, 2023

[Wellness](https://blog.brightfieldgroup.com/tag/wellness) [Social Listening](https://blog.brightfieldgroup.com/tag/social-listening) [CPG](https://blog.brightfieldgroup.com/tag/cpg)

## [Mushroom Boom: Using Social Listening to Jump on an Accelerating Trend](https://blog.brightfieldgroup.com/functional-mushroom-trend-social-listening)

<https://blog.brightfieldgroup.com/taurine-anti-aging-social-listening-trend>

October 17, 2023

[Wellness](https://blog.brightfieldgroup.com/tag/wellness) [Social Listening](https://blog.brightfieldgroup.com/tag/social-listening) [CPG](https://blog.brightfieldgroup.com/tag/cpg)

## [Traditional Ingredients with New Life: Taurine & Anti-Aging](https://blog.brightfieldgroup.com/taurine-anti-aging-social-listening-trend)

<https://blog.brightfieldgroup.com/who-is-the-real-cannabis-drinks-user>

September 27, 2023

[Cannabis](https://blog.brightfieldgroup.com/tag/cannabis)

## [Who is the REAL Cannabis Drinks User?](https://blog.brightfieldgroup.com/who-is-the-real-cannabis-drinks-user)

<https://blog.brightfieldgroup.com/understanding-the-hispanic-consumer-wellness-preferences-and-purchasing-power>

September 26, 2023

[Wellness](https://blog.brightfieldgroup.com/tag/wellness) [Social Listening](https://blog.brightfieldgroup.com/tag/social-listening) [Consumer Insights](https://blog.brightfieldgroup.com/tag/consumer-insights) [CPG](https://blog.brightfieldgroup.com/tag/cpg)

## [Understanding the Hispanic Consumer: Wellness, Preferences, and Purchasing Power](https://blog.brightfieldgroup.com/understanding-the-hispanic-consumer-wellness-preferences-and-purchasing-power)

<https://blog.brightfieldgroup.com/new-jersey-dispensary-data-2023-retail-brand-health>

September 18, 2023

[Brand Health](https://blog.brightfieldgroup.com/tag/brand-health) [Cannabis](https://blog.brightfieldgroup.com/tag/cannabis) [Consumer Insights](https://blog.brightfieldgroup.com/tag/consumer-insights)

## [New Jersey's Wait Time Challenge: State-by-State Insights for Brand Success](https://blog.brightfieldgroup.com/new-jersey-dispensary-data-2023-retail-brand-health)

<https://blog.brightfieldgroup.com/cannabis-conference-2023>

August 23, 2023

[Cannabis](https://blog.brightfieldgroup.com/tag/cannabis) [Thought Leadership](https://blog.brightfieldgroup.com/tag/thought-leadership)

## [How was Cannabis Conference 2023?](https://blog.brightfieldgroup.com/cannabis-conference-2023)

<https://blog.brightfieldgroup.com/cannabis-brand-health-2023-insights-report>

July 20, 2023

[Brand Health](https://blog.brightfieldgroup.com/tag/brand-health) [Cannabis](https://blog.brightfieldgroup.com/tag/cannabis)

## [The Brands that Actually Matter in U.S. Cannabis](https://blog.brightfieldgroup.com/cannabis-brand-health-2023-insights-report)

<https://blog.brightfieldgroup.com/unveiling-energy-boosting-trends-in-2023>

July 05, 2023

[Consumer Insights](https://blog.brightfieldgroup.com/tag/consumer-insights) [Product Innovations](https://blog.brightfieldgroup.com/tag/product-innovations) [CPG](https://blog.brightfieldgroup.com/tag/cpg)

## [Unveiling Energy-Boosting Trends in 2023](https://blog.brightfieldgroup.com/unveiling-energy-boosting-trends-in-2023)

<https://blog.brightfieldgroup.com/2023-summer-alcohol-beverage-trends>

June 29, 2023

[Wellness](https://blog.brightfieldgroup.com/tag/wellness) [Social Listening](https://blog.brightfieldgroup.com/tag/social-listening) [Consumer Insights](https://blog.brightfieldgroup.com/tag/consumer-insights) [CPG](https://blog.brightfieldgroup.com/tag/cpg)

## [4 Trends Changing the Beverage Industry](https://blog.brightfieldgroup.com/2023-summer-alcohol-beverage-trends)

[Next](https://blog.brightfieldgroup.com/author/madeline-scanlon/page/2)

Close filter

### Our picks

- [The Trend Report Is Dead. Here’s What Should Replace It.](https://blog.brightfieldgroup.com/the-trend-report-is-dead)
- [Why We Triangulate (And Why That's Just the Beginning)](https://blog.brightfieldgroup.com/why-we-triangulate)
- [What Social Data Can’t Tell You About Women’s Wellness (And What Can)](https://blog.brightfieldgroup.com/what-social-data-cant-tell-you-about-womens-wellness-and-what-can)
- [Foresight is 2026: Why Most CPG Brands Are Still Living in the Past](https://blog.brightfieldgroup.com/trend-forecasting-foresight-2026-why-cpg-brands-fall-behind)
- [Reach or Trust: The Influencer Strategy Perimenopause Brands Get Wrong](https://blog.brightfieldgroup.com/the-influencer-strategy-perimenopause-brands-get-wrong)

### Most recent

### Get the latest insights with our newsletter!

SOLUTIONS

- [Brand Health](https://www.brightfieldgroup.com/brand-health)
- [Consumer Insights](https://www.brightfieldgroup.com/consumer-insights)
- [Social Listening](https://www.brightfieldgroup.com/social-listening)
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- [Market Landscape](https://www.brightfieldgroup.com/market-landscape)
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INDUSTRIES

- [Wellness CPG](https://www.brightfieldgroup.com/wellness-cpg-industry-insights) 
    - [Beverages](https://www.brightfieldgroup.com/wellness-cpg-industry-insights)
    - [Food and Snacks](https://www.brightfieldgroup.com/wellness-cpg-industry-insights)
    - [Supplements](https://www.brightfieldgroup.com/wellness-cpg-industry-insights)
- [Alcohol](https://www.brightfieldgroup.com/wellness-cpg-industry-insights)
- [Cannabis](https://www.brightfieldgroup.com/cannabis-industry-insights)
- [Hemp Derived THC and CBD](https://www.brightfieldgroup.com/cbd-industry-insights)

ROLE

- [Marketing](https://www.brightfieldgroup.com/refine-target-audience#marketing)
- [Strategy](https://www.brightfieldgroup.com/refine-target-audience#Strategy)
- [Innovation](https://www.brightfieldgroup.com/refine-target-audience#Innovation)
- [Finance & Sales](https://www.brightfieldgroup.com/refine-target-audience#Finance-Sales)

RESOURCES

- [Blog](https://blog.brightfieldgroup.com)
- [Reports & Guides](https://www.brightfieldgroup.com/resources)
- [In the News](https://www.brightfieldgroup.com/news-and-press-brightfield)

COMPANY

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