---
title: Tips and Insights on Emerging Trends | Madeline Scanlon (2)
description: Madeline Scanlon is the Cannabis Insights Manager for Brightfield Group, where she analyzes cannabis consumer and product data to craft actionable insights for the US and Canadian cannabis markets. Deeply invested in the cannabis space as a thought leader, content creator, and event organizer, Maddie shares insights as a regular contributor to Cannabis Business Times and at presentations with organizations like Cannabis Marketing Association, CannaCon, and the Illinois Women in Cannabis. (2)
---

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# The Brightfield Blog

## Madeline Scanlon

![Madeline Scanlon](https://app.hubspot.com/settings/avatar/4ab7feeb02c8dbb1021f5272f0d58beb)

Madeline Scanlon is the Cannabis Insights Manager for Brightfield Group, where she analyzes cannabis consumer and product data to craft actionable insights for the US and Canadian cannabis markets. Deeply invested in the cannabis space as a thought leader, content creator, and event organizer, Maddie shares insights as a regular contributor to Cannabis Business Times and at presentations with organizations like Cannabis Marketing Association, CannaCon, and the Illinois Women in Cannabis.

Find me on:

<https://www.linkedin.com/in/madeline-obrzut/>

### Recent Posts

<https://blog.brightfieldgroup.com/midwest-recreational-cannabis>

June 14, 2023

[Cannabis](https://blog.brightfieldgroup.com/tag/cannabis) [Market Analysis](https://blog.brightfieldgroup.com/tag/market-analysis)

## [Regulations & Opportunities: Mapping the Midwest's Adult-Use Cannabis](https://blog.brightfieldgroup.com/midwest-recreational-cannabis)

<https://blog.brightfieldgroup.com/marketing-to-cannabis-consumers-on-twitter>

April 24, 2023

[Cannabis](https://blog.brightfieldgroup.com/tag/cannabis) [Social Listening](https://blog.brightfieldgroup.com/tag/social-listening) [Consumer Insights](https://blog.brightfieldgroup.com/tag/consumer-insights)

## [Marketing to Cannabis Consumers on Twitter](https://blog.brightfieldgroup.com/marketing-to-cannabis-consumers-on-twitter)

<https://blog.brightfieldgroup.com/cannabis-trends-in-canada-2023>

April 13, 2023

[Cannabis](https://blog.brightfieldgroup.com/tag/cannabis) [Consumer Insights](https://blog.brightfieldgroup.com/tag/consumer-insights)

## [Cannabis Trends in Canada: 2023 Update](https://blog.brightfieldgroup.com/cannabis-trends-in-canada-2023)

<https://blog.brightfieldgroup.com/creating-cannabis-products-for-the-wake-and-bakes>

April 07, 2023

[Cannabis](https://blog.brightfieldgroup.com/tag/cannabis) [Consumer Insights](https://blog.brightfieldgroup.com/tag/consumer-insights)

## [Creating Cannabis Products for the Wake & Bakes](https://blog.brightfieldgroup.com/creating-cannabis-products-for-the-wake-and-bakes)

<https://blog.brightfieldgroup.com/how-to-differentiate-your-cannabis-brand>

March 30, 2023

[Brand Health](https://blog.brightfieldgroup.com/tag/brand-health) [Cannabis](https://blog.brightfieldgroup.com/tag/cannabis) [Consumer Insights](https://blog.brightfieldgroup.com/tag/consumer-insights)

## [How to Differentiate Your Cannabis Brand](https://blog.brightfieldgroup.com/how-to-differentiate-your-cannabis-brand)

<https://blog.brightfieldgroup.com/the-rise-of-chronically-online-consumers>

March 17, 2023

[Social Listening](https://blog.brightfieldgroup.com/tag/social-listening) [Consumer Insights](https://blog.brightfieldgroup.com/tag/consumer-insights)

## [The Rise of Chronically Online Consumers](https://blog.brightfieldgroup.com/the-rise-of-chronically-online-consumers)

<https://blog.brightfieldgroup.com/ten-new-u.s.-cannabis-markets>

March 15, 2023

[Cannabis](https://blog.brightfieldgroup.com/tag/cannabis) [Market Analysis](https://blog.brightfieldgroup.com/tag/market-analysis)

## [Exploring Ten New U.S. Cannabis Markets](https://blog.brightfieldgroup.com/ten-new-u.s.-cannabis-markets)

<https://blog.brightfieldgroup.com/questions-on-thc-o-answered>

March 02, 2023

[Guides](https://blog.brightfieldgroup.com/tag/guides) [CBD](https://blog.brightfieldgroup.com/tag/cbd) [Cannabis](https://blog.brightfieldgroup.com/tag/cannabis) [Consumer Insights](https://blog.brightfieldgroup.com/tag/consumer-insights) [Market Analysis](https://blog.brightfieldgroup.com/tag/market-analysis)

## [Your Questions on THC-O Answered](https://blog.brightfieldgroup.com/questions-on-thc-o-answered)

<https://blog.brightfieldgroup.com/cbd-brands-marketing-campaigns>

February 09, 2023

[Articles](https://blog.brightfieldgroup.com/tag/articles) [CBD](https://blog.brightfieldgroup.com/tag/cbd) [Consumer Insights](https://blog.brightfieldgroup.com/tag/consumer-insights) [Market Analysis](https://blog.brightfieldgroup.com/tag/market-analysis)

## [How to Market CBD in 2023](https://blog.brightfieldgroup.com/cbd-brands-marketing-campaigns)

<https://blog.brightfieldgroup.com/brand-health-data-for-new-cannabis-operators>

February 02, 2023

[Brand Health](https://blog.brightfieldgroup.com/tag/brand-health) [Cannabis](https://blog.brightfieldgroup.com/tag/cannabis) [Consumer Insights](https://blog.brightfieldgroup.com/tag/consumer-insights)

## [For the Love of Brands: New Market Lessons from Brand Health](https://blog.brightfieldgroup.com/brand-health-data-for-new-cannabis-operators)

[Previous](https://blog.brightfieldgroup.com/author/madeline-scanlon/page/1) [Next](https://blog.brightfieldgroup.com/author/madeline-scanlon/page/3)

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### Our picks

- [The Trend Report Is Dead. Here’s What Should Replace It.](https://blog.brightfieldgroup.com/the-trend-report-is-dead)
- [Why We Triangulate (And Why That's Just the Beginning)](https://blog.brightfieldgroup.com/why-we-triangulate)
- [What Social Data Can’t Tell You About Women’s Wellness (And What Can)](https://blog.brightfieldgroup.com/what-social-data-cant-tell-you-about-womens-wellness-and-what-can)
- [Foresight is 2026: Why Most CPG Brands Are Still Living in the Past](https://blog.brightfieldgroup.com/trend-forecasting-foresight-2026-why-cpg-brands-fall-behind)
- [Reach or Trust: The Influencer Strategy Perimenopause Brands Get Wrong](https://blog.brightfieldgroup.com/the-influencer-strategy-perimenopause-brands-get-wrong)

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RESOURCES

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