Madeline Scanlon

Madeline Scanlon
Madeline Scanlon is the Cannabis Insights Manager for Brightfield Group, where she analyzes cannabis consumer and product data to craft actionable insights for the US and Canadian cannabis markets. Deeply invested in the cannabis space as a thought leader, content creator, and event organizer, Maddie shares insights as a regular contributor to Cannabis Business Times and at presentations with organizations like Cannabis Marketing Association, CannaCon, and the Illinois Women in Cannabis.
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Recent Posts

Regulations & Opportunities: Mapping the Midwest's Adult-Use Cannabis

Marketing to Cannabis Consumers on Twitter

Cannabis Trends in Canada: 2023 Update

Creating Cannabis Products for the Wake & Bakes

How to Differentiate Your Cannabis Brand

The Rise of Chronically Online Consumers

Exploring Ten New U.S. Cannabis Markets

Your Questions on THC-O Answered

How to Market CBD in 2023

For the Love of Brands: New Market Lessons from Brand Health