---
title: Tips and Insights on Emerging Trends | Matt Zehner
description: Are you listening to your customers' signals? Gain authoritative, human-centric insights with less effort and more precision. Stay ahead effortlessly.
---

[![brightfield group logo](https://blog.brightfieldgroup.com/hs-fs/hubfs/BrightfieldGroup_logo_web-02-1.png?width=286&name=BrightfieldGroup_logo_web-02-1.png)](https://www.brightfieldgroup.com/)

- [Platform](https://www.brightfieldgroup.com/wellness-cpg-industry-insights) 
    - - [Overview](https://www.brightfieldgroup.com/)
    - - - Solutions
                  - [Consumer Insights](https://www.brightfieldgroup.com/wellness-cpg-industry-insights)
                  - [Social Listening](https://www.brightfieldgroup.com/social-listening)
                  - [Brand Health](https://www.brightfieldgroup.com/brand-health)
                  - [Custom Research](https://www.brightfieldgroup.com/custom-research)
          - - Industry
                  - [Wellness CPG](https://www.brightfieldgroup.com/wellness-cpg-industry-insights)
                  - [Hemp Derived THC and CBD](https://www.brightfieldgroup.com/cbd-industry-insights)
                  - [Cannabis](https://www.brightfieldgroup.com/cannabis-industry-insights)
          - - Role
                  - [Marketing](https://www.brightfieldgroup.com/refine-target-audience#marketing)
                  - [Strategy](https://www.brightfieldgroup.com/refine-target-audience#Strategy)
                  - [Innovation](https://www.brightfieldgroup.com/refine-target-audience#Innovation)
                  - [Finance & Sales](https://www.brightfieldgroup.com/refine-target-audience#Finance-Sales)
- [Company](https://www.brightfieldgroup.com/about-us) 
    - - [About Us](https://www.brightfieldgroup.com/about-us)
          - [Leadership](https://www.brightfieldgroup.com/our-team)
          - [Methodology](https://www.brightfieldgroup.com/methodology)
          - [Contact Us](https://www.brightfieldgroup.com/contact-us)
- [Blog](https://blog.brightfieldgroup.com/)
- [Resources](https://www.brightfieldgroup.com/resources)
- [Log In](https://app.brightfieldgroup.com/account/login)

# The Brightfield Blog

## Matt Zehner

![Matt Zehner](https://blog.brightfieldgroup.com/hubfs/image-6.png)

### Recent Posts

<https://blog.brightfieldgroup.com/clean-label-food-trends>

April 27, 2026

[Wellness](https://blog.brightfieldgroup.com/tag/wellness) [Social Listening](https://blog.brightfieldgroup.com/tag/social-listening) [Consumer Insights](https://blog.brightfieldgroup.com/tag/consumer-insights) [CPG](https://blog.brightfieldgroup.com/tag/cpg)

## [Out with Restriction, In with Clean Label: How the Language of Healthy Food Is Changing](https://blog.brightfieldgroup.com/clean-label-food-trends)

<https://blog.brightfieldgroup.com/ultra-processed-food-scrutiny-has-gone-mainstream>

April 01, 2026

[Wellness](https://blog.brightfieldgroup.com/tag/wellness) [Social Listening](https://blog.brightfieldgroup.com/tag/social-listening) [Consumer Insights](https://blog.brightfieldgroup.com/tag/consumer-insights) [CPG](https://blog.brightfieldgroup.com/tag/cpg)

## [Ultra-Processed Food Scrutiny Has Gone Mainstream](https://blog.brightfieldgroup.com/ultra-processed-food-scrutiny-has-gone-mainstream)

<https://blog.brightfieldgroup.com/cbd-in-a-hemp-derived-world-from-breakout-star-to-daily-staple>

October 14, 2025

[Wellness](https://blog.brightfieldgroup.com/tag/wellness) [CBD](https://blog.brightfieldgroup.com/tag/cbd) [Market Analysis](https://blog.brightfieldgroup.com/tag/market-analysis)

## [CBD in a Hemp-Derived World: From Breakout Star to Daily Staple](https://blog.brightfieldgroup.com/cbd-in-a-hemp-derived-world-from-breakout-star-to-daily-staple)

<https://blog.brightfieldgroup.com/hemp-thc-drinks-growth-2025>

June 09, 2025

[Cannabis](https://blog.brightfieldgroup.com/tag/cannabis) [Consumer Insights](https://blog.brightfieldgroup.com/tag/consumer-insights) [Market Analysis](https://blog.brightfieldgroup.com/tag/market-analysis) [CPG](https://blog.brightfieldgroup.com/tag/cpg)

## [Buzz Without Booze: Hemp THC Drinks See Major Growth in 2025](https://blog.brightfieldgroup.com/hemp-thc-drinks-growth-2025)

<https://blog.brightfieldgroup.com/tobacco-and-nicotine-trends-q1-2025>

April 16, 2025

[Wellness](https://blog.brightfieldgroup.com/tag/wellness) [Social Listening](https://blog.brightfieldgroup.com/tag/social-listening) [Consumer Insights](https://blog.brightfieldgroup.com/tag/consumer-insights) [Market Analysis](https://blog.brightfieldgroup.com/tag/market-analysis) [CPG](https://blog.brightfieldgroup.com/tag/cpg)

## [Tracking Tobacco and Nicotine Trends: A Data-Driven Look at Shifting Habits](https://blog.brightfieldgroup.com/tobacco-and-nicotine-trends-q1-2025)

<https://blog.brightfieldgroup.com/relationship-status-and-cannabis-trends>

February 10, 2025

[Cannabis](https://blog.brightfieldgroup.com/tag/cannabis) [Social Listening](https://blog.brightfieldgroup.com/tag/social-listening) [Consumer Insights](https://blog.brightfieldgroup.com/tag/consumer-insights) [Market Analysis](https://blog.brightfieldgroup.com/tag/market-analysis)

## [Love & Cannabis: How Relationship Status Shapes Consumption Trends](https://blog.brightfieldgroup.com/relationship-status-and-cannabis-trends)

<https://blog.brightfieldgroup.com/the-rise-of-hemp-derived-thc-products>

July 12, 2024

[CBD](https://blog.brightfieldgroup.com/tag/cbd) [Consumer Insights](https://blog.brightfieldgroup.com/tag/consumer-insights) [Market Analysis](https://blog.brightfieldgroup.com/tag/market-analysis)

## [The Rise of Hemp-Derived THC: Consumer Trends and Market Insights](https://blog.brightfieldgroup.com/the-rise-of-hemp-derived-thc-products)

<https://blog.brightfieldgroup.com/current-state-of-cbd-industry-2024>

June 10, 2024

[CBD](https://blog.brightfieldgroup.com/tag/cbd) [Market Analysis](https://blog.brightfieldgroup.com/tag/market-analysis)

## [The State of CBD: What Happened to the Buzz?](https://blog.brightfieldgroup.com/current-state-of-cbd-industry-2024)

<https://blog.brightfieldgroup.com/dea-reclassifies-cannabis>

May 02, 2024

[Cannabis](https://blog.brightfieldgroup.com/tag/cannabis) [Market Analysis](https://blog.brightfieldgroup.com/tag/market-analysis)

## [DEA Reclassifies Cannabis: A Seismic Shift with Complex Implications](https://blog.brightfieldgroup.com/dea-reclassifies-cannabis)

<https://blog.brightfieldgroup.com/new-york-cannabis-market-failures>

June 22, 2023

[Market Analysis](https://blog.brightfieldgroup.com/tag/market-analysis)

## [A Masterclass in What Not to Do: New York's Cannabis Market](https://blog.brightfieldgroup.com/new-york-cannabis-market-failures)

[Next](https://blog.brightfieldgroup.com/author/matt-zehner/page/2)

Close filter

### Our picks

- [The Trend Report Is Dead. Here’s What Should Replace It.](https://blog.brightfieldgroup.com/the-trend-report-is-dead)
- [Why We Triangulate (And Why That's Just the Beginning)](https://blog.brightfieldgroup.com/why-we-triangulate)
- [What Social Data Can’t Tell You About Women’s Wellness (And What Can)](https://blog.brightfieldgroup.com/what-social-data-cant-tell-you-about-womens-wellness-and-what-can)
- [Foresight is 2026: Why Most CPG Brands Are Still Living in the Past](https://blog.brightfieldgroup.com/trend-forecasting-foresight-2026-why-cpg-brands-fall-behind)
- [Reach or Trust: The Influencer Strategy Perimenopause Brands Get Wrong](https://blog.brightfieldgroup.com/the-influencer-strategy-perimenopause-brands-get-wrong)

### Most recent

### Get the latest insights with our newsletter!

SOLUTIONS

- [Brand Health](https://www.brightfieldgroup.com/brand-health)
- [Consumer Insights](https://www.brightfieldgroup.com/consumer-insights)
- [Social Listening](https://www.brightfieldgroup.com/social-listening)
- [Distribution Trends](https://www.brightfieldgroup.com/distribution-trends)
- [Market Landscape](https://www.brightfieldgroup.com/market-landscape)
- [Custom Research](https://www.brightfieldgroup.com/custom-research)

INDUSTRIES

- [Wellness CPG](https://www.brightfieldgroup.com/wellness-cpg-industry-insights) 
    - [Beverages](https://www.brightfieldgroup.com/wellness-cpg-industry-insights)
    - [Food and Snacks](https://www.brightfieldgroup.com/wellness-cpg-industry-insights)
    - [Supplements](https://www.brightfieldgroup.com/wellness-cpg-industry-insights)
- [Alcohol](https://www.brightfieldgroup.com/wellness-cpg-industry-insights)
- [Cannabis](https://www.brightfieldgroup.com/cannabis-industry-insights)
- [Hemp Derived THC and CBD](https://www.brightfieldgroup.com/cbd-industry-insights)

ROLE

- [Marketing](https://www.brightfieldgroup.com/refine-target-audience#marketing)
- [Strategy](https://www.brightfieldgroup.com/refine-target-audience#Strategy)
- [Innovation](https://www.brightfieldgroup.com/refine-target-audience#Innovation)
- [Finance & Sales](https://www.brightfieldgroup.com/refine-target-audience#Finance-Sales)

RESOURCES

- [Blog](https://blog.brightfieldgroup.com)
- [Reports & Guides](https://www.brightfieldgroup.com/resources)
- [In the News](https://www.brightfieldgroup.com/news-and-press-brightfield)

COMPANY

- [About Us](https://www.brightfieldgroup.com/about-us)
- [Our Team](https://www.brightfieldgroup.com/our-team)
- [Methodology](https://www.brightfieldgroup.com/methodology)
- [Privacy Policy](https://www.brightfieldgroup.com/privacy-policy)
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- [Contact Us](https://www.brightfieldgroup.com/contact-us)

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