Platform
Overview
Deep consumer and market insights for cannabis, CBD, and wellness CPGs.
Solutions
Consumer Insights
Brand Health
Social Listening
Distribution Trends
Market Landscape
Custom Research
Industry
Cannabis
CBD
Wellness CPG
Role
Marketing
Strategy
Innovation
Finance & Sales
Company
About Us
Leadership
Methodology
Contact Us
Blog
Resources
Log In
The Brightfield Blog
Matt Zehner
Recent Posts
April 27, 2026
Wellness
Social Listening
Consumer Insights
CPG
Out with Restriction, In with Clean Label: How the Language of Healthy Food Is Changing
April 01, 2026
Wellness
Social Listening
Consumer Insights
CPG
Ultra-Processed Food Scrutiny Has Gone Mainstream
October 14, 2025
Wellness
CBD
Market Analysis
CBD in a Hemp-Derived World: From Breakout Star to Daily Staple
June 09, 2025
Cannabis
Consumer Insights
Market Analysis
CPG
Buzz Without Booze: Hemp THC Drinks See Major Growth in 2025
April 16, 2025
Wellness
Social Listening
Consumer Insights
Market Analysis
CPG
Tracking Tobacco and Nicotine Trends: A Data-Driven Look at Shifting Habits
February 10, 2025
Cannabis
Social Listening
Consumer Insights
Market Analysis
Love & Cannabis: How Relationship Status Shapes Consumption Trends
July 12, 2024
CBD
Consumer Insights
Market Analysis
The Rise of Hemp-Derived THC: Consumer Trends and Market Insights
June 10, 2024
CBD
Market Analysis
The State of CBD: What Happened to the Buzz?
May 02, 2024
Cannabis
Market Analysis
DEA Reclassifies Cannabis: A Seismic Shift with Complex Implications
June 22, 2023
Market Analysis
A Masterclass in What Not to Do: New York's Cannabis Market
Next
Close filter
Our picks
The Trend Report Is Dead. Here’s What Should Replace It.
Why We Triangulate (And Why That's Just the Beginning)
What Social Data Can’t Tell You About Women’s Wellness (And What Can)
Foresight is 2026: Why Most CPG Brands Are Still Living in the Past
Setting the 2026 Calendar: Why Wellness Works When You Design Rhythms, Not Just Goals
Most recent
Get the latest insights with our newsletter!
