---
title: Tips and Insights on Emerging Trends | Virginia Lee
description: Are you listening to your customers' signals? Gain authoritative, human-centric insights with less effort and more precision. Stay ahead effortlessly.
---

[![brightfield group logo](https://blog.brightfieldgroup.com/hs-fs/hubfs/BrightfieldGroup_logo_web-02-1.png?width=286&name=BrightfieldGroup_logo_web-02-1.png)](https://www.brightfieldgroup.com/)

- [Platform](https://www.brightfieldgroup.com/wellness-cpg-industry-insights) 
    - - [Overview](https://www.brightfieldgroup.com/)
    - - - Solutions
                  - [Consumer Insights](https://www.brightfieldgroup.com/wellness-cpg-industry-insights)
                  - [Social Listening](https://www.brightfieldgroup.com/social-listening)
                  - [Brand Health](https://www.brightfieldgroup.com/brand-health)
                  - [Custom Research](https://www.brightfieldgroup.com/custom-research)
          - - Industry
                  - [Wellness CPG](https://www.brightfieldgroup.com/wellness-cpg-industry-insights)
                  - [Hemp Derived THC and CBD](https://www.brightfieldgroup.com/cbd-industry-insights)
                  - [Cannabis](https://www.brightfieldgroup.com/cannabis-industry-insights)
          - - Role
                  - [Marketing](https://www.brightfieldgroup.com/refine-target-audience#marketing)
                  - [Strategy](https://www.brightfieldgroup.com/refine-target-audience#Strategy)
                  - [Innovation](https://www.brightfieldgroup.com/refine-target-audience#Innovation)
                  - [Finance & Sales](https://www.brightfieldgroup.com/refine-target-audience#Finance-Sales)
- [Company](https://www.brightfieldgroup.com/about-us) 
    - - [About Us](https://www.brightfieldgroup.com/about-us)
          - [Leadership](https://www.brightfieldgroup.com/our-team)
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          - [Contact Us](https://www.brightfieldgroup.com/contact-us)
- [Blog](https://blog.brightfieldgroup.com/)
- [Resources](https://www.brightfieldgroup.com/resources)
- [Log In](https://app.brightfieldgroup.com/account/login)

# The Brightfield Blog

## Virginia Lee

![Virginia Lee](https://blog.brightfieldgroup.com/hubfs/virginia_lee.png)

Find me on:

<https://www.linkedin.com/in/virginiaalee/>

### Recent Posts

<https://blog.brightfieldgroup.com/cbn-and-sleep>

September 16, 2020

[Articles](https://blog.brightfieldgroup.com/tag/articles) [CBD](https://blog.brightfieldgroup.com/tag/cbd) [Product Innovations](https://blog.brightfieldgroup.com/tag/product-innovations)

## [CBD Brands Launch More CBN Products](https://blog.brightfieldgroup.com/cbn-and-sleep)

<https://blog.brightfieldgroup.com/cbd-prices-fall-potency-rises>

June 29, 2020

[Articles](https://blog.brightfieldgroup.com/tag/articles) [CBD](https://blog.brightfieldgroup.com/tag/cbd)

## [CBD Prices Fall as Potency Rises](https://blog.brightfieldgroup.com/cbd-prices-fall-potency-rises)

<https://blog.brightfieldgroup.com/cbd-skincare-new-consumers>

February 24, 2020

[Articles](https://blog.brightfieldgroup.com/tag/articles) [CBD](https://blog.brightfieldgroup.com/tag/cbd) [Consumer Insights](https://blog.brightfieldgroup.com/tag/consumer-insights)

## [CBD Skincare Brands Offer Entry Point for New Users](https://blog.brightfieldgroup.com/cbd-skincare-new-consumers)

<https://blog.brightfieldgroup.com/pet-cbd-market-size>

January 30, 2020

[Articles](https://blog.brightfieldgroup.com/tag/articles) [CBD](https://blog.brightfieldgroup.com/tag/cbd) [Market Analysis](https://blog.brightfieldgroup.com/tag/market-analysis)

## [How Big is the Pet CBD Market?](https://blog.brightfieldgroup.com/pet-cbd-market-size)

<https://blog.brightfieldgroup.com/gift-guide-by-cbd-persona>

December 16, 2019

[Articles](https://blog.brightfieldgroup.com/tag/articles) [CBD](https://blog.brightfieldgroup.com/tag/cbd) [Consumer Insights](https://blog.brightfieldgroup.com/tag/consumer-insights)

## [Gift Guide by CBD Persona](https://blog.brightfieldgroup.com/gift-guide-by-cbd-persona)

<https://blog.brightfieldgroup.com/cbd-infused-textiles-activewear-and-beyond>

November 13, 2019

[Articles](https://blog.brightfieldgroup.com/tag/articles) [CBD](https://blog.brightfieldgroup.com/tag/cbd)

## [CBD-Infused Textiles: Activewear and Beyond](https://blog.brightfieldgroup.com/cbd-infused-textiles-activewear-and-beyond)

<https://blog.brightfieldgroup.com/emergence-of-usda-certified-organic-cbd>

October 24, 2019

[Articles](https://blog.brightfieldgroup.com/tag/articles) [CBD](https://blog.brightfieldgroup.com/tag/cbd)

## [The Emergence of USDA Certified Organic CBD Products](https://blog.brightfieldgroup.com/emergence-of-usda-certified-organic-cbd)

<https://blog.brightfieldgroup.com/cfs-hemp-cbd-scorecard>

September 17, 2019

[Articles](https://blog.brightfieldgroup.com/tag/articles) [CBD](https://blog.brightfieldgroup.com/tag/cbd)

## [CFS Releases New Hemp CBD Scorecard](https://blog.brightfieldgroup.com/cfs-hemp-cbd-scorecard)

Close filter

### Our picks

- [The Trend Report Is Dead. Here’s What Should Replace It.](https://blog.brightfieldgroup.com/the-trend-report-is-dead)
- [Why We Triangulate (And Why That's Just the Beginning)](https://blog.brightfieldgroup.com/why-we-triangulate)
- [What Social Data Can’t Tell You About Women’s Wellness (And What Can)](https://blog.brightfieldgroup.com/what-social-data-cant-tell-you-about-womens-wellness-and-what-can)
- [Foresight is 2026: Why Most CPG Brands Are Still Living in the Past](https://blog.brightfieldgroup.com/trend-forecasting-foresight-2026-why-cpg-brands-fall-behind)
- [Reach or Trust: The Influencer Strategy Perimenopause Brands Get Wrong](https://blog.brightfieldgroup.com/the-influencer-strategy-perimenopause-brands-get-wrong)

### Most recent

### Get the latest insights with our newsletter!

SOLUTIONS

- [Brand Health](https://www.brightfieldgroup.com/brand-health)
- [Consumer Insights](https://www.brightfieldgroup.com/consumer-insights)
- [Social Listening](https://www.brightfieldgroup.com/social-listening)
- [Distribution Trends](https://www.brightfieldgroup.com/distribution-trends)
- [Market Landscape](https://www.brightfieldgroup.com/market-landscape)
- [Custom Research](https://www.brightfieldgroup.com/custom-research)

INDUSTRIES

- [Wellness CPG](https://www.brightfieldgroup.com/wellness-cpg-industry-insights) 
    - [Beverages](https://www.brightfieldgroup.com/wellness-cpg-industry-insights)
    - [Food and Snacks](https://www.brightfieldgroup.com/wellness-cpg-industry-insights)
    - [Supplements](https://www.brightfieldgroup.com/wellness-cpg-industry-insights)
- [Alcohol](https://www.brightfieldgroup.com/wellness-cpg-industry-insights)
- [Cannabis](https://www.brightfieldgroup.com/cannabis-industry-insights)
- [Hemp Derived THC and CBD](https://www.brightfieldgroup.com/cbd-industry-insights)

ROLE

- [Marketing](https://www.brightfieldgroup.com/refine-target-audience#marketing)
- [Strategy](https://www.brightfieldgroup.com/refine-target-audience#Strategy)
- [Innovation](https://www.brightfieldgroup.com/refine-target-audience#Innovation)
- [Finance & Sales](https://www.brightfieldgroup.com/refine-target-audience#Finance-Sales)

RESOURCES

- [Blog](https://blog.brightfieldgroup.com)
- [Reports & Guides](https://www.brightfieldgroup.com/resources)
- [In the News](https://www.brightfieldgroup.com/news-and-press-brightfield)

COMPANY

- [About Us](https://www.brightfieldgroup.com/about-us)
- [Our Team](https://www.brightfieldgroup.com/our-team)
- [Methodology](https://www.brightfieldgroup.com/methodology)
- [Privacy Policy](https://www.brightfieldgroup.com/privacy-policy)
- [Terms of Service](https://www.brightfieldgroup.com/terms-of-service)
- [Contact Us](https://www.brightfieldgroup.com/contact-us)

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