---
title: Tips and Insights on Emerging Trends | Articles
description: Articles | Are you listening to your customers' signals? Gain authoritative, human-centric insights with less effort and more precision. Stay ahead effortlessly.
---

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                  - [Hemp Derived THC and CBD](https://www.brightfieldgroup.com/cbd-industry-insights)
                  - [Cannabis](https://www.brightfieldgroup.com/cannabis-industry-insights)
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# The Brightfield Blog

<https://blog.brightfieldgroup.com/ai-in-market-research-jennifer-kregor>

April 28, 2023

[Articles](https://blog.brightfieldgroup.com/tag/articles) [Thought Leadership](https://blog.brightfieldgroup.com/tag/thought-leadership)

## [AI in Market Research: Navigating Revolutionary Times](https://blog.brightfieldgroup.com/ai-in-market-research-jennifer-kregor)

<https://blog.brightfieldgroup.com/cbd-brands-marketing-campaigns>

February 09, 2023

[Articles](https://blog.brightfieldgroup.com/tag/articles) [CBD](https://blog.brightfieldgroup.com/tag/cbd) [Consumer Insights](https://blog.brightfieldgroup.com/tag/consumer-insights) [Market Analysis](https://blog.brightfieldgroup.com/tag/market-analysis)

## [How to Market CBD in 2023](https://blog.brightfieldgroup.com/cbd-brands-marketing-campaigns)

<https://blog.brightfieldgroup.com/how-psychedelics-can-learn-from-the-cannabis-movement>

November 14, 2022

[Articles](https://blog.brightfieldgroup.com/tag/articles) [Consumer Insights](https://blog.brightfieldgroup.com/tag/consumer-insights) [Company News](https://blog.brightfieldgroup.com/tag/company-news)

## [From Pot to Shrooms: How Psychedelics Can Learn from the Cannabis Movement](https://blog.brightfieldgroup.com/how-psychedelics-can-learn-from-the-cannabis-movement)

<https://blog.brightfieldgroup.com/420-trends-cannabis-consumers>

April 18, 2022

[Articles](https://blog.brightfieldgroup.com/tag/articles) [Cannabis](https://blog.brightfieldgroup.com/tag/cannabis) [Consumer Insights](https://blog.brightfieldgroup.com/tag/consumer-insights)

## [How Cannabis Consumers Celebrate 420](https://blog.brightfieldgroup.com/420-trends-cannabis-consumers)

<https://blog.brightfieldgroup.com/cbd-brand-marketing>

September 07, 2021

[Articles](https://blog.brightfieldgroup.com/tag/articles) [CBD](https://blog.brightfieldgroup.com/tag/cbd)

## [CBD Marketing and Current Brand Trends](https://blog.brightfieldgroup.com/cbd-brand-marketing)

<https://blog.brightfieldgroup.com/delta-8-thc>

April 15, 2021

[Articles](https://blog.brightfieldgroup.com/tag/articles) [CBD](https://blog.brightfieldgroup.com/tag/cbd) [Cannabis](https://blog.brightfieldgroup.com/tag/cannabis) [Consumer Insights](https://blog.brightfieldgroup.com/tag/consumer-insights)

## [Delta-8: The Good, The Bad, and the Insights (+ How Consumers are Reacting)](https://blog.brightfieldgroup.com/delta-8-thc)

<https://blog.brightfieldgroup.com/falling-asleep-with-cannabinoids-more>

March 10, 2021

[Articles](https://blog.brightfieldgroup.com/tag/articles) [CBD](https://blog.brightfieldgroup.com/tag/cbd) [Cannabis](https://blog.brightfieldgroup.com/tag/cannabis) [Consumer Insights](https://blog.brightfieldgroup.com/tag/consumer-insights)

## [Staying Well by Falling Asleep with Cannabinoids](https://blog.brightfieldgroup.com/falling-asleep-with-cannabinoids-more)

<https://blog.brightfieldgroup.com/unique-branding-approaches-in-canadian-cannabis>

March 02, 2021

[Articles](https://blog.brightfieldgroup.com/tag/articles) [Cannabis](https://blog.brightfieldgroup.com/tag/cannabis)

## [Unique Branding Approaches in Canadian Cannabis](https://blog.brightfieldgroup.com/unique-branding-approaches-in-canadian-cannabis)

<https://blog.brightfieldgroup.com/cannabis-and-cbd-for-wellness>

January 11, 2021

[Wellness](https://blog.brightfieldgroup.com/tag/wellness) [Articles](https://blog.brightfieldgroup.com/tag/articles) [CBD](https://blog.brightfieldgroup.com/tag/cbd) [Cannabis](https://blog.brightfieldgroup.com/tag/cannabis)

## [How Do CBD and Cannabis Fit Into Wellness?](https://blog.brightfieldgroup.com/cannabis-and-cbd-for-wellness)

<https://blog.brightfieldgroup.com/cannabis-candy-winning-shelves>

December 22, 2020

[Articles](https://blog.brightfieldgroup.com/tag/articles) [Cannabis](https://blog.brightfieldgroup.com/tag/cannabis)

## [Cannabis Candy Winning on Shelves](https://blog.brightfieldgroup.com/cannabis-candy-winning-shelves)

[Next](https://blog.brightfieldgroup.com/tag/articles/page/2)

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### Our picks

- [The Trend Report Is Dead. Here’s What Should Replace It.](https://blog.brightfieldgroup.com/the-trend-report-is-dead)
- [Why We Triangulate (And Why That's Just the Beginning)](https://blog.brightfieldgroup.com/why-we-triangulate)
- [What Social Data Can’t Tell You About Women’s Wellness (And What Can)](https://blog.brightfieldgroup.com/what-social-data-cant-tell-you-about-womens-wellness-and-what-can)
- [Foresight is 2026: Why Most CPG Brands Are Still Living in the Past](https://blog.brightfieldgroup.com/trend-forecasting-foresight-2026-why-cpg-brands-fall-behind)
- [Reach or Trust: The Influencer Strategy Perimenopause Brands Get Wrong](https://blog.brightfieldgroup.com/the-influencer-strategy-perimenopause-brands-get-wrong)

### Most recent

### Get the latest insights with our newsletter!

SOLUTIONS

- [Brand Health](https://www.brightfieldgroup.com/brand-health)
- [Consumer Insights](https://www.brightfieldgroup.com/consumer-insights)
- [Social Listening](https://www.brightfieldgroup.com/social-listening)
- [Distribution Trends](https://www.brightfieldgroup.com/distribution-trends)
- [Market Landscape](https://www.brightfieldgroup.com/market-landscape)
- [Custom Research](https://www.brightfieldgroup.com/custom-research)

INDUSTRIES

- [Wellness CPG](https://www.brightfieldgroup.com/wellness-cpg-industry-insights) 
    - [Beverages](https://www.brightfieldgroup.com/wellness-cpg-industry-insights)
    - [Food and Snacks](https://www.brightfieldgroup.com/wellness-cpg-industry-insights)
    - [Supplements](https://www.brightfieldgroup.com/wellness-cpg-industry-insights)
- [Alcohol](https://www.brightfieldgroup.com/wellness-cpg-industry-insights)
- [Cannabis](https://www.brightfieldgroup.com/cannabis-industry-insights)
- [Hemp Derived THC and CBD](https://www.brightfieldgroup.com/cbd-industry-insights)

ROLE

- [Marketing](https://www.brightfieldgroup.com/refine-target-audience#marketing)
- [Strategy](https://www.brightfieldgroup.com/refine-target-audience#Strategy)
- [Innovation](https://www.brightfieldgroup.com/refine-target-audience#Innovation)
- [Finance & Sales](https://www.brightfieldgroup.com/refine-target-audience#Finance-Sales)

RESOURCES

- [Blog](https://blog.brightfieldgroup.com)
- [Reports & Guides](https://www.brightfieldgroup.com/resources)
- [In the News](https://www.brightfieldgroup.com/news-and-press-brightfield)

COMPANY

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