---
title: Tips and Insights on Emerging Trends | Brand Health
description: Brand Health | Are you listening to your customers' signals? Gain authoritative, human-centric insights with less effort and more precision. Stay ahead effortlessly.
---

[![brightfield group logo](https://blog.brightfieldgroup.com/hs-fs/hubfs/BrightfieldGroup_logo_web-02-1.png?width=286&name=BrightfieldGroup_logo_web-02-1.png)](https://www.brightfieldgroup.com/)

- [Platform](https://www.brightfieldgroup.com/wellness-cpg-industry-insights) 
    - - [Overview](https://www.brightfieldgroup.com/)
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                  - [Consumer Insights](https://www.brightfieldgroup.com/wellness-cpg-industry-insights)
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                  - [Brand Health](https://www.brightfieldgroup.com/brand-health)
                  - [Custom Research](https://www.brightfieldgroup.com/custom-research)
          - - Industry
                  - [Wellness CPG](https://www.brightfieldgroup.com/wellness-cpg-industry-insights)
                  - [Hemp Derived THC and CBD](https://www.brightfieldgroup.com/cbd-industry-insights)
                  - [Cannabis](https://www.brightfieldgroup.com/cannabis-industry-insights)
          - - Role
                  - [Marketing](https://www.brightfieldgroup.com/refine-target-audience#marketing)
                  - [Strategy](https://www.brightfieldgroup.com/refine-target-audience#Strategy)
                  - [Innovation](https://www.brightfieldgroup.com/refine-target-audience#Innovation)
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- [Log In](https://app.brightfieldgroup.com/account/login)

# The Brightfield Blog

<https://blog.brightfieldgroup.com/product-brand-health-for-cannabis-marketers>

December 06, 2023

[Brand Health](https://blog.brightfieldgroup.com/tag/brand-health) [Cannabis](https://blog.brightfieldgroup.com/tag/cannabis)

## [What is Product Brand Health and how can it help cannabis marketers?](https://blog.brightfieldgroup.com/product-brand-health-for-cannabis-marketers)

<https://blog.brightfieldgroup.com/new-jersey-dispensary-data-2023-retail-brand-health>

September 18, 2023

[Brand Health](https://blog.brightfieldgroup.com/tag/brand-health) [Cannabis](https://blog.brightfieldgroup.com/tag/cannabis) [Consumer Insights](https://blog.brightfieldgroup.com/tag/consumer-insights)

## [New Jersey's Wait Time Challenge: State-by-State Insights for Brand Success](https://blog.brightfieldgroup.com/new-jersey-dispensary-data-2023-retail-brand-health)

<https://blog.brightfieldgroup.com/cannabis-brand-health-2023-insights-report>

July 20, 2023

[Brand Health](https://blog.brightfieldgroup.com/tag/brand-health) [Cannabis](https://blog.brightfieldgroup.com/tag/cannabis)

## [The Brands that Actually Matter in U.S. Cannabis](https://blog.brightfieldgroup.com/cannabis-brand-health-2023-insights-report)

<https://blog.brightfieldgroup.com/what-is-brand-health-data>

May 12, 2023

[Brand Health](https://blog.brightfieldgroup.com/tag/brand-health) [Thought Leadership](https://blog.brightfieldgroup.com/tag/thought-leadership)

## [Measuring Brand Health—Critical Data You Can’t Live Without](https://blog.brightfieldgroup.com/what-is-brand-health-data)

<https://blog.brightfieldgroup.com/how-to-differentiate-your-cannabis-brand>

March 30, 2023

[Brand Health](https://blog.brightfieldgroup.com/tag/brand-health) [Cannabis](https://blog.brightfieldgroup.com/tag/cannabis) [Consumer Insights](https://blog.brightfieldgroup.com/tag/consumer-insights)

## [How to Differentiate Your Cannabis Brand](https://blog.brightfieldgroup.com/how-to-differentiate-your-cannabis-brand)

<https://blog.brightfieldgroup.com/brand-health-data-for-new-cannabis-operators>

February 02, 2023

[Brand Health](https://blog.brightfieldgroup.com/tag/brand-health) [Cannabis](https://blog.brightfieldgroup.com/tag/cannabis) [Consumer Insights](https://blog.brightfieldgroup.com/tag/consumer-insights)

## [For the Love of Brands: New Market Lessons from Brand Health](https://blog.brightfieldgroup.com/brand-health-data-for-new-cannabis-operators)

<https://blog.brightfieldgroup.com/do-cannabis-brands-matter>

January 26, 2023

[Brand Health](https://blog.brightfieldgroup.com/tag/brand-health) [Cannabis](https://blog.brightfieldgroup.com/tag/cannabis)

## [Do Brands Matter? Growing in a Down Market with Brand Health Data](https://blog.brightfieldgroup.com/do-cannabis-brands-matter)

<https://blog.brightfieldgroup.com/brand-health-consumer-data-will-transform-cannabis-dispensaries>

September 26, 2022

[Brand Health](https://blog.brightfieldgroup.com/tag/brand-health) [Cannabis](https://blog.brightfieldgroup.com/tag/cannabis) [Product Innovations](https://blog.brightfieldgroup.com/tag/product-innovations)

## [Brand Health Consumer Data Will Transform Cannabis Dispensaries](https://blog.brightfieldgroup.com/brand-health-consumer-data-will-transform-cannabis-dispensaries)

<https://blog.brightfieldgroup.com/cbd-cannabis-marketing-tips>

February 12, 2021

[Guides](https://blog.brightfieldgroup.com/tag/guides) [Brand Health](https://blog.brightfieldgroup.com/tag/brand-health) [CBD](https://blog.brightfieldgroup.com/tag/cbd) [Cannabis](https://blog.brightfieldgroup.com/tag/cannabis) [Consumer Insights](https://blog.brightfieldgroup.com/tag/consumer-insights)

## [4 CBD and Cannabis Marketing Tips to Attract More Consumers](https://blog.brightfieldgroup.com/cbd-cannabis-marketing-tips)

<https://blog.brightfieldgroup.com/cbd-customer-loyalty-relationships>

January 20, 2021

[Guides](https://blog.brightfieldgroup.com/tag/guides) [Brand Health](https://blog.brightfieldgroup.com/tag/brand-health) [CBD](https://blog.brightfieldgroup.com/tag/cbd) [Consumer Insights](https://blog.brightfieldgroup.com/tag/consumer-insights)

## [3 Ways CBD Brands can Build Customer Loyalty](https://blog.brightfieldgroup.com/cbd-customer-loyalty-relationships)

[Next](https://blog.brightfieldgroup.com/tag/brand-health/page/2)

Close filter

### Our picks

- [The Trend Report Is Dead. Here’s What Should Replace It.](https://blog.brightfieldgroup.com/the-trend-report-is-dead)
- [Why We Triangulate (And Why That's Just the Beginning)](https://blog.brightfieldgroup.com/why-we-triangulate)
- [What Social Data Can’t Tell You About Women’s Wellness (And What Can)](https://blog.brightfieldgroup.com/what-social-data-cant-tell-you-about-womens-wellness-and-what-can)
- [Foresight is 2026: Why Most CPG Brands Are Still Living in the Past](https://blog.brightfieldgroup.com/trend-forecasting-foresight-2026-why-cpg-brands-fall-behind)
- [Reach or Trust: The Influencer Strategy Perimenopause Brands Get Wrong](https://blog.brightfieldgroup.com/the-influencer-strategy-perimenopause-brands-get-wrong)

### Most recent

### Get the latest insights with our newsletter!

SOLUTIONS

- [Brand Health](https://www.brightfieldgroup.com/brand-health)
- [Consumer Insights](https://www.brightfieldgroup.com/consumer-insights)
- [Social Listening](https://www.brightfieldgroup.com/social-listening)
- [Distribution Trends](https://www.brightfieldgroup.com/distribution-trends)
- [Market Landscape](https://www.brightfieldgroup.com/market-landscape)
- [Custom Research](https://www.brightfieldgroup.com/custom-research)

INDUSTRIES

- [Wellness CPG](https://www.brightfieldgroup.com/wellness-cpg-industry-insights) 
    - [Beverages](https://www.brightfieldgroup.com/wellness-cpg-industry-insights)
    - [Food and Snacks](https://www.brightfieldgroup.com/wellness-cpg-industry-insights)
    - [Supplements](https://www.brightfieldgroup.com/wellness-cpg-industry-insights)
- [Alcohol](https://www.brightfieldgroup.com/wellness-cpg-industry-insights)
- [Cannabis](https://www.brightfieldgroup.com/cannabis-industry-insights)
- [Hemp Derived THC and CBD](https://www.brightfieldgroup.com/cbd-industry-insights)

ROLE

- [Marketing](https://www.brightfieldgroup.com/refine-target-audience#marketing)
- [Strategy](https://www.brightfieldgroup.com/refine-target-audience#Strategy)
- [Innovation](https://www.brightfieldgroup.com/refine-target-audience#Innovation)
- [Finance & Sales](https://www.brightfieldgroup.com/refine-target-audience#Finance-Sales)

RESOURCES

- [Blog](https://blog.brightfieldgroup.com)
- [Reports & Guides](https://www.brightfieldgroup.com/resources)
- [In the News](https://www.brightfieldgroup.com/news-and-press-brightfield)

COMPANY

- [About Us](https://www.brightfieldgroup.com/about-us)
- [Our Team](https://www.brightfieldgroup.com/our-team)
- [Methodology](https://www.brightfieldgroup.com/methodology)
- [Privacy Policy](https://www.brightfieldgroup.com/privacy-policy)
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- [Contact Us](https://www.brightfieldgroup.com/contact-us)

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