---
title: Tips and Insights on Emerging Trends | Cannabis
description: Cannabis | Are you listening to your customers' signals? Gain authoritative, human-centric insights with less effort and more precision. Stay ahead effortlessly.
---

[![brightfield group logo](https://blog.brightfieldgroup.com/hs-fs/hubfs/BrightfieldGroup_logo_web-02-1.png?width=286&name=BrightfieldGroup_logo_web-02-1.png)](https://www.brightfieldgroup.com/)

- [Platform](https://www.brightfieldgroup.com/wellness-cpg-industry-insights) 
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                  - [Consumer Insights](https://www.brightfieldgroup.com/wellness-cpg-industry-insights)
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                  - [Brand Health](https://www.brightfieldgroup.com/brand-health)
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          - - Industry
                  - [Wellness CPG](https://www.brightfieldgroup.com/wellness-cpg-industry-insights)
                  - [Hemp Derived THC and CBD](https://www.brightfieldgroup.com/cbd-industry-insights)
                  - [Cannabis](https://www.brightfieldgroup.com/cannabis-industry-insights)
          - - Role
                  - [Marketing](https://www.brightfieldgroup.com/refine-target-audience#marketing)
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# The Brightfield Blog

<https://blog.brightfieldgroup.com/hemp-thc-drinks-growth-2025>

June 09, 2025

[Cannabis](https://blog.brightfieldgroup.com/tag/cannabis) [Consumer Insights](https://blog.brightfieldgroup.com/tag/consumer-insights) [Market Analysis](https://blog.brightfieldgroup.com/tag/market-analysis) [CPG](https://blog.brightfieldgroup.com/tag/cpg)

## [Buzz Without Booze: Hemp THC Drinks See Major Growth in 2025](https://blog.brightfieldgroup.com/hemp-thc-drinks-growth-2025)

<https://blog.brightfieldgroup.com/relationship-status-and-cannabis-trends>

February 10, 2025

[Cannabis](https://blog.brightfieldgroup.com/tag/cannabis) [Social Listening](https://blog.brightfieldgroup.com/tag/social-listening) [Consumer Insights](https://blog.brightfieldgroup.com/tag/consumer-insights) [Market Analysis](https://blog.brightfieldgroup.com/tag/market-analysis)

## [Love & Cannabis: How Relationship Status Shapes Consumption Trends](https://blog.brightfieldgroup.com/relationship-status-and-cannabis-trends)

<https://blog.brightfieldgroup.com/cannabis-consumers-lead-the-charge-for-sustainability>

May 07, 2024

[Cannabis](https://blog.brightfieldgroup.com/tag/cannabis) [Consumer Insights](https://blog.brightfieldgroup.com/tag/consumer-insights) [Market Analysis](https://blog.brightfieldgroup.com/tag/market-analysis)

## [The Green Wave: Cannabis Consumers Lead the Charge for Sustainability](https://blog.brightfieldgroup.com/cannabis-consumers-lead-the-charge-for-sustainability)

<https://blog.brightfieldgroup.com/dea-reclassifies-cannabis>

May 02, 2024

[Cannabis](https://blog.brightfieldgroup.com/tag/cannabis) [Market Analysis](https://blog.brightfieldgroup.com/tag/market-analysis)

## [DEA Reclassifies Cannabis: A Seismic Shift with Complex Implications](https://blog.brightfieldgroup.com/dea-reclassifies-cannabis)

<https://blog.brightfieldgroup.com/420-forecast-cannabis-market-expansion>

April 20, 2024

[CBD](https://blog.brightfieldgroup.com/tag/cbd) [Cannabis](https://blog.brightfieldgroup.com/tag/cannabis) [Consumer Insights](https://blog.brightfieldgroup.com/tag/consumer-insights) [Market Analysis](https://blog.brightfieldgroup.com/tag/market-analysis)

## [The 4/20 Forecast: Changing Faces & Going for Gummies](https://blog.brightfieldgroup.com/420-forecast-cannabis-market-expansion)

<https://blog.brightfieldgroup.com/2024-canadian-cannabis-trends>

January 10, 2024

[Cannabis](https://blog.brightfieldgroup.com/tag/cannabis) [Consumer Insights](https://blog.brightfieldgroup.com/tag/consumer-insights)

## [Six Insights from 2023 for 2024 Success in Canadian Cannabis](https://blog.brightfieldgroup.com/2024-canadian-cannabis-trends)

<https://blog.brightfieldgroup.com/hemp-thc-drinks-trends>

December 18, 2023

[CBD](https://blog.brightfieldgroup.com/tag/cbd) [Cannabis](https://blog.brightfieldgroup.com/tag/cannabis) [Product Innovations](https://blog.brightfieldgroup.com/tag/product-innovations)

## [Drinks out of the Dispensary: Hemp-THC Beverages](https://blog.brightfieldgroup.com/hemp-thc-drinks-trends)

<https://blog.brightfieldgroup.com/product-brand-health-for-cannabis-marketers>

December 06, 2023

[Brand Health](https://blog.brightfieldgroup.com/tag/brand-health) [Cannabis](https://blog.brightfieldgroup.com/tag/cannabis)

## [What is Product Brand Health and how can it help cannabis marketers?](https://blog.brightfieldgroup.com/product-brand-health-for-cannabis-marketers)

<https://blog.brightfieldgroup.com/who-is-the-real-cannabis-drinks-user>

September 27, 2023

[Cannabis](https://blog.brightfieldgroup.com/tag/cannabis)

## [Who is the REAL Cannabis Drinks User?](https://blog.brightfieldgroup.com/who-is-the-real-cannabis-drinks-user)

<https://blog.brightfieldgroup.com/new-jersey-dispensary-data-2023-retail-brand-health>

September 18, 2023

[Brand Health](https://blog.brightfieldgroup.com/tag/brand-health) [Cannabis](https://blog.brightfieldgroup.com/tag/cannabis) [Consumer Insights](https://blog.brightfieldgroup.com/tag/consumer-insights)

## [New Jersey's Wait Time Challenge: State-by-State Insights for Brand Success](https://blog.brightfieldgroup.com/new-jersey-dispensary-data-2023-retail-brand-health)

[Next](https://blog.brightfieldgroup.com/tag/cannabis/page/2)

Close filter

### Our picks

- [The Trend Report Is Dead. Here’s What Should Replace It.](https://blog.brightfieldgroup.com/the-trend-report-is-dead)
- [Why We Triangulate (And Why That's Just the Beginning)](https://blog.brightfieldgroup.com/why-we-triangulate)
- [What Social Data Can’t Tell You About Women’s Wellness (And What Can)](https://blog.brightfieldgroup.com/what-social-data-cant-tell-you-about-womens-wellness-and-what-can)
- [Foresight is 2026: Why Most CPG Brands Are Still Living in the Past](https://blog.brightfieldgroup.com/trend-forecasting-foresight-2026-why-cpg-brands-fall-behind)
- [Reach or Trust: The Influencer Strategy Perimenopause Brands Get Wrong](https://blog.brightfieldgroup.com/the-influencer-strategy-perimenopause-brands-get-wrong)

### Most recent

### Get the latest insights with our newsletter!

SOLUTIONS

- [Brand Health](https://www.brightfieldgroup.com/brand-health)
- [Consumer Insights](https://www.brightfieldgroup.com/consumer-insights)
- [Social Listening](https://www.brightfieldgroup.com/social-listening)
- [Distribution Trends](https://www.brightfieldgroup.com/distribution-trends)
- [Market Landscape](https://www.brightfieldgroup.com/market-landscape)
- [Custom Research](https://www.brightfieldgroup.com/custom-research)

INDUSTRIES

- [Wellness CPG](https://www.brightfieldgroup.com/wellness-cpg-industry-insights) 
    - [Beverages](https://www.brightfieldgroup.com/wellness-cpg-industry-insights)
    - [Food and Snacks](https://www.brightfieldgroup.com/wellness-cpg-industry-insights)
    - [Supplements](https://www.brightfieldgroup.com/wellness-cpg-industry-insights)
- [Alcohol](https://www.brightfieldgroup.com/wellness-cpg-industry-insights)
- [Cannabis](https://www.brightfieldgroup.com/cannabis-industry-insights)
- [Hemp Derived THC and CBD](https://www.brightfieldgroup.com/cbd-industry-insights)

ROLE

- [Marketing](https://www.brightfieldgroup.com/refine-target-audience#marketing)
- [Strategy](https://www.brightfieldgroup.com/refine-target-audience#Strategy)
- [Innovation](https://www.brightfieldgroup.com/refine-target-audience#Innovation)
- [Finance & Sales](https://www.brightfieldgroup.com/refine-target-audience#Finance-Sales)

RESOURCES

- [Blog](https://blog.brightfieldgroup.com)
- [Reports & Guides](https://www.brightfieldgroup.com/resources)
- [In the News](https://www.brightfieldgroup.com/news-and-press-brightfield)

COMPANY

- [About Us](https://www.brightfieldgroup.com/about-us)
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- [Methodology](https://www.brightfieldgroup.com/methodology)
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