---
title: Tips and Insights on Emerging Trends | CPG
description: CPG | Are you listening to your customers' signals? Gain authoritative, human-centric insights with less effort and more precision. Stay ahead effortlessly.
---

[![brightfield group logo](https://blog.brightfieldgroup.com/hs-fs/hubfs/BrightfieldGroup_logo_web-02-1.png?width=286&name=BrightfieldGroup_logo_web-02-1.png)](https://www.brightfieldgroup.com/)

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    - - [Overview](https://www.brightfieldgroup.com/)
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          - - Industry
                  - [Wellness CPG](https://www.brightfieldgroup.com/wellness-cpg-industry-insights)
                  - [Hemp Derived THC and CBD](https://www.brightfieldgroup.com/cbd-industry-insights)
                  - [Cannabis](https://www.brightfieldgroup.com/cannabis-industry-insights)
          - - Role
                  - [Marketing](https://www.brightfieldgroup.com/refine-target-audience#marketing)
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# The Brightfield Blog

<https://blog.brightfieldgroup.com/non-alcoholic-beverage-positioning>

June 24, 2026

[Wellness](https://blog.brightfieldgroup.com/tag/wellness) [Consumer Insights](https://blog.brightfieldgroup.com/tag/consumer-insights) [CPG](https://blog.brightfieldgroup.com/tag/cpg)

## [Your Non-Alcoholic Drink Is on the Wrong Shelf](https://blog.brightfieldgroup.com/non-alcoholic-beverage-positioning)

<https://blog.brightfieldgroup.com/calm-energy-trend-cpg>

June 10, 2026

[Wellness](https://blog.brightfieldgroup.com/tag/wellness) [Social Listening](https://blog.brightfieldgroup.com/tag/social-listening) [Consumer Insights](https://blog.brightfieldgroup.com/tag/consumer-insights) [CPG](https://blog.brightfieldgroup.com/tag/cpg)

## [Beyond Coffee and Chamomile: Why Consumers Want Both at Once](https://blog.brightfieldgroup.com/calm-energy-trend-cpg)

<https://blog.brightfieldgroup.com/the-influencer-strategy-perimenopause-brands-get-wrong>

May 11, 2026

[Wellness](https://blog.brightfieldgroup.com/tag/wellness) [Social Listening](https://blog.brightfieldgroup.com/tag/social-listening) [Consumer Insights](https://blog.brightfieldgroup.com/tag/consumer-insights) [CPG](https://blog.brightfieldgroup.com/tag/cpg)

## [Reach or Trust: The Influencer Strategy Perimenopause Brands Get Wrong](https://blog.brightfieldgroup.com/the-influencer-strategy-perimenopause-brands-get-wrong)

<https://blog.brightfieldgroup.com/clean-label-food-trends>

April 27, 2026

[Wellness](https://blog.brightfieldgroup.com/tag/wellness) [Social Listening](https://blog.brightfieldgroup.com/tag/social-listening) [Consumer Insights](https://blog.brightfieldgroup.com/tag/consumer-insights) [CPG](https://blog.brightfieldgroup.com/tag/cpg)

## [Out with Restriction, In with Clean Label: How the Language of Healthy Food Is Changing](https://blog.brightfieldgroup.com/clean-label-food-trends)

<https://blog.brightfieldgroup.com/ultra-processed-food-scrutiny-has-gone-mainstream>

April 01, 2026

[Wellness](https://blog.brightfieldgroup.com/tag/wellness) [Social Listening](https://blog.brightfieldgroup.com/tag/social-listening) [Consumer Insights](https://blog.brightfieldgroup.com/tag/consumer-insights) [CPG](https://blog.brightfieldgroup.com/tag/cpg)

## [Ultra-Processed Food Scrutiny Has Gone Mainstream](https://blog.brightfieldgroup.com/ultra-processed-food-scrutiny-has-gone-mainstream)

<https://blog.brightfieldgroup.com/trend-forecasting-foresight-2026-why-cpg-brands-fall-behind>

February 12, 2026

[Wellness](https://blog.brightfieldgroup.com/tag/wellness) [Social Listening](https://blog.brightfieldgroup.com/tag/social-listening) [Consumer Insights](https://blog.brightfieldgroup.com/tag/consumer-insights) [CPG](https://blog.brightfieldgroup.com/tag/cpg)

## [Foresight is 2026: Why Most CPG Brands Are Still Living in the Past](https://blog.brightfieldgroup.com/trend-forecasting-foresight-2026-why-cpg-brands-fall-behind)

<https://blog.brightfieldgroup.com/beauty-trends-collagen-astaxanthin>

January 30, 2026

[Wellness](https://blog.brightfieldgroup.com/tag/wellness) [Social Listening](https://blog.brightfieldgroup.com/tag/social-listening) [Consumer Insights](https://blog.brightfieldgroup.com/tag/consumer-insights) [CPG](https://blog.brightfieldgroup.com/tag/cpg)

## [Beauty from Within: From Collagen to Resveratrol and the Rise of Astaxanthin](https://blog.brightfieldgroup.com/beauty-trends-collagen-astaxanthin)

<https://blog.brightfieldgroup.com/designing-wellness-rhythms-2026>

January 23, 2026

[Wellness](https://blog.brightfieldgroup.com/tag/wellness) [Social Listening](https://blog.brightfieldgroup.com/tag/social-listening) [Consumer Insights](https://blog.brightfieldgroup.com/tag/consumer-insights) [CPG](https://blog.brightfieldgroup.com/tag/cpg)

## [Setting the 2026 Calendar: Why Wellness Works When You Design Rhythms, Not Just Goals](https://blog.brightfieldgroup.com/designing-wellness-rhythms-2026)

<https://blog.brightfieldgroup.com/womens-wellness-insights-platform-offer>

October 15, 2025

[Wellness](https://blog.brightfieldgroup.com/tag/wellness) [Product Innovations](https://blog.brightfieldgroup.com/tag/product-innovations) [CPG](https://blog.brightfieldgroup.com/tag/cpg) [Thought Leadership](https://blog.brightfieldgroup.com/tag/thought-leadership)

## [Brightfield News: Special Offer for Women’s Wellness Insights Platform](https://blog.brightfieldgroup.com/womens-wellness-insights-platform-offer)

<https://blog.brightfieldgroup.com/shifting-from-alcohol-to-wellness>

August 29, 2025

[Wellness](https://blog.brightfieldgroup.com/tag/wellness) [Social Listening](https://blog.brightfieldgroup.com/tag/social-listening) [Consumer Insights](https://blog.brightfieldgroup.com/tag/consumer-insights) [Market Analysis](https://blog.brightfieldgroup.com/tag/market-analysis) [CPG](https://blog.brightfieldgroup.com/tag/cpg)

## [Shifting from Alcohol to Wellness: The Ingredients Filling the Gap](https://blog.brightfieldgroup.com/shifting-from-alcohol-to-wellness)

[Next](https://blog.brightfieldgroup.com/tag/cpg/page/2)

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### Our picks

- [The Trend Report Is Dead. Here’s What Should Replace It.](https://blog.brightfieldgroup.com/the-trend-report-is-dead)
- [Why We Triangulate (And Why That's Just the Beginning)](https://blog.brightfieldgroup.com/why-we-triangulate)
- [What Social Data Can’t Tell You About Women’s Wellness (And What Can)](https://blog.brightfieldgroup.com/what-social-data-cant-tell-you-about-womens-wellness-and-what-can)
- [Foresight is 2026: Why Most CPG Brands Are Still Living in the Past](https://blog.brightfieldgroup.com/trend-forecasting-foresight-2026-why-cpg-brands-fall-behind)
- [Reach or Trust: The Influencer Strategy Perimenopause Brands Get Wrong](https://blog.brightfieldgroup.com/the-influencer-strategy-perimenopause-brands-get-wrong)

### Most recent

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SOLUTIONS

- [Brand Health](https://www.brightfieldgroup.com/brand-health)
- [Consumer Insights](https://www.brightfieldgroup.com/consumer-insights)
- [Social Listening](https://www.brightfieldgroup.com/social-listening)
- [Distribution Trends](https://www.brightfieldgroup.com/distribution-trends)
- [Market Landscape](https://www.brightfieldgroup.com/market-landscape)
- [Custom Research](https://www.brightfieldgroup.com/custom-research)

INDUSTRIES

- [Wellness CPG](https://www.brightfieldgroup.com/wellness-cpg-industry-insights) 
    - [Beverages](https://www.brightfieldgroup.com/wellness-cpg-industry-insights)
    - [Food and Snacks](https://www.brightfieldgroup.com/wellness-cpg-industry-insights)
    - [Supplements](https://www.brightfieldgroup.com/wellness-cpg-industry-insights)
- [Alcohol](https://www.brightfieldgroup.com/wellness-cpg-industry-insights)
- [Cannabis](https://www.brightfieldgroup.com/cannabis-industry-insights)
- [Hemp Derived THC and CBD](https://www.brightfieldgroup.com/cbd-industry-insights)

ROLE

- [Marketing](https://www.brightfieldgroup.com/refine-target-audience#marketing)
- [Strategy](https://www.brightfieldgroup.com/refine-target-audience#Strategy)
- [Innovation](https://www.brightfieldgroup.com/refine-target-audience#Innovation)
- [Finance & Sales](https://www.brightfieldgroup.com/refine-target-audience#Finance-Sales)

RESOURCES

- [Blog](https://blog.brightfieldgroup.com)
- [Reports & Guides](https://www.brightfieldgroup.com/resources)
- [In the News](https://www.brightfieldgroup.com/news-and-press-brightfield)

COMPANY

- [About Us](https://www.brightfieldgroup.com/about-us)
- [Our Team](https://www.brightfieldgroup.com/our-team)
- [Methodology](https://www.brightfieldgroup.com/methodology)
- [Privacy Policy](https://www.brightfieldgroup.com/privacy-policy)
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