--- title: Tips and Insights on Emerging Trends | Market Analysis description: Market Analysis | Are you listening to your customers' signals? Gain authoritative, human-centric insights with less effort and more precision. Stay ahead effortlessly. --- [![brightfield group logo](https://blog.brightfieldgroup.com/hs-fs/hubfs/BrightfieldGroup_logo_web-02-1.png?width=286&name=BrightfieldGroup_logo_web-02-1.png)](https://www.brightfieldgroup.com/) - [Platform](https://www.brightfieldgroup.com/wellness-cpg-industry-insights) - - [Overview](https://www.brightfieldgroup.com/) - - - Solutions - [Consumer Insights](https://www.brightfieldgroup.com/wellness-cpg-industry-insights) - [Social Listening](https://www.brightfieldgroup.com/social-listening) - [Brand Health](https://www.brightfieldgroup.com/brand-health) - [Custom Research](https://www.brightfieldgroup.com/custom-research) - - Industry - [Wellness CPG](https://www.brightfieldgroup.com/wellness-cpg-industry-insights) - [Hemp Derived THC and CBD](https://www.brightfieldgroup.com/cbd-industry-insights) - [Cannabis](https://www.brightfieldgroup.com/cannabis-industry-insights) - - Role - [Marketing](https://www.brightfieldgroup.com/refine-target-audience#marketing) - [Strategy](https://www.brightfieldgroup.com/refine-target-audience#Strategy) - [Innovation](https://www.brightfieldgroup.com/refine-target-audience#Innovation) - [Finance & Sales](https://www.brightfieldgroup.com/refine-target-audience#Finance-Sales) - [Company](https://www.brightfieldgroup.com/about-us) - - [About Us](https://www.brightfieldgroup.com/about-us) - [Leadership](https://www.brightfieldgroup.com/our-team) - [Methodology](https://www.brightfieldgroup.com/methodology) - [Contact Us](https://www.brightfieldgroup.com/contact-us) - [Blog](https://blog.brightfieldgroup.com/) - [Resources](https://www.brightfieldgroup.com/resources) - [Log In](https://app.brightfieldgroup.com/account/login) # The Brightfield Blog July 27, 2026 [Wellness](https://blog.brightfieldgroup.com/tag/wellness) [Social Listening](https://blog.brightfieldgroup.com/tag/social-listening) [Consumer Insights](https://blog.brightfieldgroup.com/tag/consumer-insights) [Market Analysis](https://blog.brightfieldgroup.com/tag/market-analysis) ## [Maxxing Left the Gym. It's in the Grocery Aisle Now.](https://blog.brightfieldgroup.com/maxxing-wellness-trend-cpg) July 20, 2026 [Wellness](https://blog.brightfieldgroup.com/tag/wellness) [Social Listening](https://blog.brightfieldgroup.com/tag/social-listening) [Consumer Insights](https://blog.brightfieldgroup.com/tag/consumer-insights) [Market Analysis](https://blog.brightfieldgroup.com/tag/market-analysis) ## [World Uncertainty Hit a Record. Consumers Answered With a $4 Treat.](https://blog.brightfieldgroup.com/uncertainty-stress-functional-beverages) December 02, 2025 [Wellness](https://blog.brightfieldgroup.com/tag/wellness) [Market Analysis](https://blog.brightfieldgroup.com/tag/market-analysis) ## [After the Shock: Charting the Future of Hemp-Derived THC](https://blog.brightfieldgroup.com/charting-the-future-of-hemp-derived-thc) October 14, 2025 [Wellness](https://blog.brightfieldgroup.com/tag/wellness) [CBD](https://blog.brightfieldgroup.com/tag/cbd) [Market Analysis](https://blog.brightfieldgroup.com/tag/market-analysis) ## [CBD in a Hemp-Derived World: From Breakout Star to Daily Staple](https://blog.brightfieldgroup.com/cbd-in-a-hemp-derived-world-from-breakout-star-to-daily-staple) August 29, 2025 [Wellness](https://blog.brightfieldgroup.com/tag/wellness) [Social Listening](https://blog.brightfieldgroup.com/tag/social-listening) [Consumer Insights](https://blog.brightfieldgroup.com/tag/consumer-insights) [Market Analysis](https://blog.brightfieldgroup.com/tag/market-analysis) [CPG](https://blog.brightfieldgroup.com/tag/cpg) ## [Shifting from Alcohol to Wellness: The Ingredients Filling the Gap](https://blog.brightfieldgroup.com/shifting-from-alcohol-to-wellness) July 16, 2025 [Wellness](https://blog.brightfieldgroup.com/tag/wellness) [Social Listening](https://blog.brightfieldgroup.com/tag/social-listening) [Consumer Insights](https://blog.brightfieldgroup.com/tag/consumer-insights) [Market Analysis](https://blog.brightfieldgroup.com/tag/market-analysis) ## [Seed Oil Free: The Next Clean Label Standard](https://blog.brightfieldgroup.com/seed-oil-free-the-next-clean-label-standard) June 09, 2025 [Cannabis](https://blog.brightfieldgroup.com/tag/cannabis) [Consumer Insights](https://blog.brightfieldgroup.com/tag/consumer-insights) [Market Analysis](https://blog.brightfieldgroup.com/tag/market-analysis) [CPG](https://blog.brightfieldgroup.com/tag/cpg) ## [Buzz Without Booze: Hemp THC Drinks See Major Growth in 2025](https://blog.brightfieldgroup.com/hemp-thc-drinks-growth-2025) April 28, 2025 [Wellness](https://blog.brightfieldgroup.com/tag/wellness) [Social Listening](https://blog.brightfieldgroup.com/tag/social-listening) [Consumer Insights](https://blog.brightfieldgroup.com/tag/consumer-insights) [Market Analysis](https://blog.brightfieldgroup.com/tag/market-analysis) [CPG](https://blog.brightfieldgroup.com/tag/cpg) ## [Rising Tide: Why Sea-Based Ingredients Are Making Waves](https://blog.brightfieldgroup.com/sea-based-ingredients-q1-2025) April 16, 2025 [Wellness](https://blog.brightfieldgroup.com/tag/wellness) [Social Listening](https://blog.brightfieldgroup.com/tag/social-listening) [Consumer Insights](https://blog.brightfieldgroup.com/tag/consumer-insights) [Market Analysis](https://blog.brightfieldgroup.com/tag/market-analysis) [CPG](https://blog.brightfieldgroup.com/tag/cpg) ## [Tracking Tobacco and Nicotine Trends: A Data-Driven Look at Shifting Habits](https://blog.brightfieldgroup.com/tobacco-and-nicotine-trends-q1-2025) February 10, 2025 [Cannabis](https://blog.brightfieldgroup.com/tag/cannabis) [Social Listening](https://blog.brightfieldgroup.com/tag/social-listening) [Consumer Insights](https://blog.brightfieldgroup.com/tag/consumer-insights) [Market Analysis](https://blog.brightfieldgroup.com/tag/market-analysis) ## [Love & Cannabis: How Relationship Status Shapes Consumption Trends](https://blog.brightfieldgroup.com/relationship-status-and-cannabis-trends) [Next](https://blog.brightfieldgroup.com/tag/market-analysis/page/2) Close filter ### Our picks - [The Trend Report Is Dead. Here’s What Should Replace It.](https://blog.brightfieldgroup.com/the-trend-report-is-dead) - [Why We Triangulate (And Why That's Just the Beginning)](https://blog.brightfieldgroup.com/why-we-triangulate) - [What Social Data Can’t Tell You About Women’s Wellness (And What Can)](https://blog.brightfieldgroup.com/what-social-data-cant-tell-you-about-womens-wellness-and-what-can) - [Foresight is 2026: Why Most CPG Brands Are Still Living in the Past](https://blog.brightfieldgroup.com/trend-forecasting-foresight-2026-why-cpg-brands-fall-behind) - [Reach or Trust: The Influencer Strategy Perimenopause Brands Get Wrong](https://blog.brightfieldgroup.com/the-influencer-strategy-perimenopause-brands-get-wrong) ### Most recent ### Get the latest insights with our newsletter! SOLUTIONS - [Brand Health](https://www.brightfieldgroup.com/brand-health) - [Consumer Insights](https://www.brightfieldgroup.com/consumer-insights) - [Social Listening](https://www.brightfieldgroup.com/social-listening) - [Distribution Trends](https://www.brightfieldgroup.com/distribution-trends) - [Market Landscape](https://www.brightfieldgroup.com/market-landscape) - [Custom Research](https://www.brightfieldgroup.com/custom-research) INDUSTRIES - [Wellness CPG](https://www.brightfieldgroup.com/wellness-cpg-industry-insights) - [Beverages](https://www.brightfieldgroup.com/wellness-cpg-industry-insights) - [Food and Snacks](https://www.brightfieldgroup.com/wellness-cpg-industry-insights) - [Supplements](https://www.brightfieldgroup.com/wellness-cpg-industry-insights) - [Alcohol](https://www.brightfieldgroup.com/wellness-cpg-industry-insights) - [Cannabis](https://www.brightfieldgroup.com/cannabis-industry-insights) - [Hemp Derived THC and CBD](https://www.brightfieldgroup.com/cbd-industry-insights) ROLE - [Marketing](https://www.brightfieldgroup.com/refine-target-audience#marketing) - [Strategy](https://www.brightfieldgroup.com/refine-target-audience#Strategy) - [Innovation](https://www.brightfieldgroup.com/refine-target-audience#Innovation) - [Finance & Sales](https://www.brightfieldgroup.com/refine-target-audience#Finance-Sales) RESOURCES - [Blog](https://blog.brightfieldgroup.com) - [Reports & Guides](https://www.brightfieldgroup.com/resources) - [In the News](https://www.brightfieldgroup.com/news-and-press-brightfield) COMPANY - [About Us](https://www.brightfieldgroup.com/about-us) - [Our Team](https://www.brightfieldgroup.com/our-team) - [Methodology](https://www.brightfieldgroup.com/methodology) - [Privacy Policy](https://www.brightfieldgroup.com/privacy-policy) - [Terms of Service](https://www.brightfieldgroup.com/terms-of-service) - [Contact Us](https://www.brightfieldgroup.com/contact-us) [![BrightFeild Group](https://blog.brightfieldgroup.com/hubfs/BrightfieldGroup_November2019/image/5dcb26208870323275d245f5_BrightfieldGroup_logo_long_WHITE-01.png)](https://www.brightfieldgroup.com/new-site/home) © Copyright 2023 Brightfield Group