Brightfield News: Special Offer for Women’s Wellness Insights Platform

Exclusive Women’s Wellness Insights Platform is on Special Offer to Help Accelerate Growth Strategies for Startups and Emerging Brands

Chicago, IL – [10/14/2025] — Brightfield Group, a leading consumer insights and market intelligence firm in consumer health and wellness trends, today announced a special offer granting startups and emerging brands affordable access to its dedicated Women’s Wellness Insights in recognition of Menopause Awareness Month.

The initiative is designed to accelerate the growth of companies bringing solutions to women navigating the menopause transition — one of the largest unmet needs in women’s healthcare and wellness. 

For a limited time, Brightfield is offering access to its Women’s Wellness Insights platform at $500 per month for a six-month contract. This represents a significant 75% discount on standard plans access, which typically start at $2,000 per month.

“Perimenopause and menopause care is one of the most in demand,  underserved and fragmented categories in wellness today,” said Denise Paleothodoros, a women’s health strategist and consultant to Brightfield Group. “By removing the financial barrier to accessing consumer trend data
that is deeper than surface-level, brands can avoid costly assumptions and uncover hidden, nuanced opportunities to drive growth across innovation, market positioning, or investor confidence.”

The Women’s Wellness Insights platform equips brands with:

• Unmatched Data Depth: A survey database of 80,000+ US Adult consumers plus a dedicated panel of 700+ peri- and postmenopausal women - revealing over-indexing trends, need states, health conditions, wellness behaviors, and purchase patterns.
• Life Stage Segmentation: Insights tailored specifically for perimenopause and post-menopause.
• Category Foresight: Competitive intelligence that highlights whitespace and sharpens brand positioning.
• Predictive Social Listening: Millions of real-world conversations, tracked across five years, to flag early signals before they hit the mainstream.
• AI Snapshots: Quick-turn insights powered by Brightfield’s research datasets, giving founders immediate answers to pressing questions.

This special offer is available throughout Perimenopause Month and is open to all qualified startups and emerging brands in the women’s wellness space.

To learn more, view a demo of the platform and sign up for more  information: https://content.brightfieldgroup.com/womens-wellness-insights-
for-cpg-brands

Offer is good through November 7, 2025

About Brightfield Group

Brightfield Group is a leading consumer insights and market intelligence firm specializing in health, wellness, and emerging industries. Through deep
consumer research and an interactive, self-guided insights platform, Brightfield empowers the world’s leading brands and innovators to mine millions of data points, identify trends, segment audiences, and unlock growth opportunities.

 Updated: 10/14/2025