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The Brightfield Blog

The Brightfield Team

Recent Posts

August 10, 2026
Wellness Social Listening Consumer Insights Supplement Trends Consumer Trends

The Beta Blocker Discourse Was Never About Beta Blockers

July 27, 2026
Wellness Social Listening Consumer Insights Market Analysis

Maxxing Left the Gym. It's in the Grocery Aisle Now.

June 10, 2026
Wellness Social Listening Consumer Insights CPG

Beyond Coffee and Chamomile: Why Consumers Want Both at Once

May 11, 2026
Wellness Social Listening Consumer Insights CPG

Reach or Trust: The Influencer Strategy Perimenopause Brands Get Wrong

April 30, 2026
Wellness Consumer Insights

Stress Dynamics: How the Different Generations Handle Stress

December 19, 2025
Company News

Brightfield Group Cannabis Rescheduling Statement

December 02, 2025
Wellness Market Analysis

After the Shock: Charting the Future of Hemp-Derived THC

November 14, 2025
Company News

Brightfield Group Statement on Federal Hemp THC Ban and Market Impacts

October 15, 2025
Wellness Product Innovations CPG Thought Leadership

Brightfield News: Special Offer for Women’s Wellness Insights Platform

October 14, 2025
Wellness Social Listening Consumer Insights

What Women Want Now: The Perimenopause Ingredient Boom

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    Our picks

    • The Trend Report Is Dead. Here’s What Should Replace It.
    • Why We Triangulate (And Why That's Just the Beginning)
    • What Social Data Can’t Tell You About Women’s Wellness (And What Can)
    • Foresight is 2026: Why Most CPG Brands Are Still Living in the Past
    • Reach or Trust: The Influencer Strategy Perimenopause Brands Get Wrong

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