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The Brightfield Blog
The Brightfield Team
Recent Posts
August 10, 2026
Wellness
Social Listening
Consumer Insights
Supplement Trends
Consumer Trends
The Beta Blocker Discourse Was Never About Beta Blockers
July 27, 2026
Wellness
Social Listening
Consumer Insights
Market Analysis
Maxxing Left the Gym. It's in the Grocery Aisle Now.
June 10, 2026
Wellness
Social Listening
Consumer Insights
CPG
Beyond Coffee and Chamomile: Why Consumers Want Both at Once
May 11, 2026
Wellness
Social Listening
Consumer Insights
CPG
Reach or Trust: The Influencer Strategy Perimenopause Brands Get Wrong
April 30, 2026
Wellness
Consumer Insights
Stress Dynamics: How the Different Generations Handle Stress
December 19, 2025
Company News
Brightfield Group Cannabis Rescheduling Statement
December 02, 2025
Wellness
Market Analysis
After the Shock: Charting the Future of Hemp-Derived THC
November 14, 2025
Company News
Brightfield Group Statement on Federal Hemp THC Ban and Market Impacts
October 15, 2025
Wellness
Product Innovations
CPG
Thought Leadership
Brightfield News: Special Offer for Women’s Wellness Insights Platform
October 14, 2025
Wellness
Social Listening
Consumer Insights
What Women Want Now: The Perimenopause Ingredient Boom
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Our picks
The Trend Report Is Dead. Here’s What Should Replace It.
Why We Triangulate (And Why That's Just the Beginning)
What Social Data Can’t Tell You About Women’s Wellness (And What Can)
Foresight is 2026: Why Most CPG Brands Are Still Living in the Past
Reach or Trust: The Influencer Strategy Perimenopause Brands Get Wrong
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