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The Brightfield Blog
May 02, 2024
Wellness
Social Listening
Consumer Insights
Market Analysis
The Kava Comeback: Riding the Wave of Consumer Trends with Social Listening
April 26, 2024
Wellness
Social Listening
Consumer Insights
Product Innovations
Market Analysis
Chasing Peak Performance: Functional Beverages Redefine Daily Rituals
April 20, 2024
CBD
Cannabis
Consumer Insights
Market Analysis
The 4/20 Forecast: Changing Faces & Going for Gummies
June 22, 2023
Market Analysis
A Masterclass in What Not to Do: New York's Cannabis Market
June 14, 2023
Cannabis
Market Analysis
Regulations & Opportunities: Mapping the Midwest's Adult-Use Cannabis
June 02, 2023
Wellness
Product Innovations
Market Analysis
CPG
Ditching Dairy: The Shifting Taste towards Plant-Based Milks
May 10, 2023
CBD
Market Analysis
Why The FDA Not Regulating CBD May Be a Good Thing
May 04, 2023
CBD
Market Analysis
Why Some Consumers Stopped Using CBD (and Why Many Still Do)
March 23, 2023
Cannabis
Market Analysis
Legal Cannabis Continues Despite Federal Failures
March 15, 2023
Cannabis
Market Analysis
Exploring Ten New U.S. Cannabis Markets
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Our picks
The Trend Report Is Dead. Here’s What Should Replace It.
Why We Triangulate (And Why That's Just the Beginning)
What Social Data Can’t Tell You About Women’s Wellness (And What Can)
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Setting the 2026 Calendar: Why Wellness Works When You Design Rhythms, Not Just Goals
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