You’ve probably been told in the past, “it’s the thought that counts” regarding gift giving. While it is true that giving gifts shows loved ones you care, it is always better when the receiver actually enjoys the gift you’ve given! We used our cannabis consumer insights to put together a few gift ideas for the different personas in your life that they are sure to love.
For the College Student
The holidays are a time for college students to celebrate the end of finals, sleep all day, and eat their parents out of house and home. We know that 60% of cannabis using college students are male and that they predominantly partake while relaxing at home (69% of users) or in the great outdoors (56% of users). Half of them use flower, and nearly half use baked good edibles (47%).
For the Baked Brownie Mom
Your mom has been taking care of you forever, and she could use some relaxation! Baked brownie moms obviously enjoy edibles like baked goods (48%) and chocolate (30%). More than 4 out of 5 of them use cannabis 5 or more days per week, and they most commonly use for relaxing at home (76%) and during home duties like chores (74%)—quintessential mom stuff right there.
For the Old Stoner or Hippie
You’ve known your Uncle Andy was a cannabis user ever since you had to ask your parents why he always smelled like a skunk when you were seven. This loved one is most likely using flower (84%), and over half of them suffer from chronic pain (53%), maybe due to aging. They use most often for relaxing at home (83%), during home duties (69%), or at a friend’s house (59%). They’re willing to pay for quality products, as 40% spend $50 or more per product, so they may be more picky than the other personas in this roundup.
Try to introduce them to vaping! Only 25% of Old Stoners and hippies currently use vape, so consider buying them a luxury disposable pen to introduce them to a new inhalation method. Options like the Select Oil Weekender or Highlighter from Bloom Farms would be a good way for them to try it out.
For the Typical Stoner
You know that stoner friend who seems to know everything about every strain, flavor, and accessory on the market. The typical stoner is a cannabis user that consumes 5 or more time per week. They are likely a flower connoisseur (80% use flower), and a lot of them use cannabis to get creative (it is their 2nd highest desired effect).
Odor control products to cover up the smell of their joints so they don’t anger their roommates, neighbors, and/or landlord. There are products like the Cannabolish odor removing candle or Veil room spray that promise to eliminate or cover up the smell of cannabis.
For the newbie
Maybe your younger sister or your girlfriend just started using cannabis in the last 2 years. She may still be looking for her preferred format or strain or dosage. She likely prefers dosages under 10 mg (dosage is the 2nd most important attribute to newbies after price) and maybe she’s trying to use cannabis to deal with anxiety (50% of newbies report anxiety). She probably uses baked good edibles (39%) or flower (38%) most often. Newbies are likely to be younger (38% are 30 or younger) women (55% female), so think Gen Z or Millennials.
Hopefully this list sparked some ideas for your own holiday gift list! Click here for more information on the cannabis personas.
Note: We are a neutral data and research provider and this guide is exclusively meant for entertainment purposes and is in no way an endorsement of the brands and products listed.