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The Brightfield Blog
February 07, 2023
Wellness
Consumer Insights
From Beer To Bud, Why Gen Z is Drinking Less Alcohol
February 02, 2023
Brand Health
Cannabis
Consumer Insights
For the Love of Brands: New Market Lessons from Brand Health
January 09, 2023
Cannabis
Consumer Insights
Product Innovations
Cannabis Across Borders: The Multi-State Brand
November 29, 2022
Cannabis
Consumer Insights
Tis the Green Season: Preparing for Seasonal Cannabis Trends
November 14, 2022
Articles
Consumer Insights
Company News
From Pot to Shrooms: How Psychedelics Can Learn from the Cannabis Movement
August 17, 2022
Cannabis
Consumer Insights
Canadian Edible Brands: Thinking Inside the Pouch
July 06, 2022
Cannabis
Consumer Insights
710: The Dabbing Holiday
June 15, 2022
Cannabis
Consumer Insights
Market Analysis
What NECANN 2022 Says About Today's Illinois Cannabis Industry
May 12, 2022
Cannabis
Consumer Insights
US Cannabis Distribution Trends
April 18, 2022
Articles
Cannabis
Consumer Insights
How Cannabis Consumers Celebrate 420
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Our picks
The Trend Report Is Dead. Here’s What Should Replace It.
Why We Triangulate (And Why That's Just the Beginning)
What Social Data Can’t Tell You About Women’s Wellness (And What Can)
Foresight is 2026: Why Most CPG Brands Are Still Living in the Past
Setting the 2026 Calendar: Why Wellness Works When You Design Rhythms, Not Just Goals
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