The Brightfield Blog

Madeline Scanlon is the Cannabis Insights Manager for Brightfield Group, where she analyzes cannabis consumer and product data to craft actionable insights for the US and Canadian cannabis markets. Deeply invested in the cannabis space as a thought leader, content creator, and event organizer, Maddie shares insights as a regular contributor to Cannabis Business Times and at presentations with organizations like Cannabis Marketing Association, CannaCon, and the Illinois Women in Cannabis.