Madeline Scanlon

Madeline Scanlon
Madeline Scanlon is the Cannabis Insights Manager for Brightfield Group, where she analyzes cannabis consumer and product data to craft actionable insights for the US and Canadian cannabis markets. Deeply invested in the cannabis space as a thought leader, content creator, and event organizer, Maddie shares insights as a regular contributor to Cannabis Business Times and at presentations with organizations like Cannabis Marketing Association, CannaCon, and the Illinois Women in Cannabis.
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Recent Posts

Do Brands Matter? Growing in a Down Market with Brand Health Data

Cannabis Across Borders: The Multi-State Brand

Michigan vs. Illinois: How State Regulations Impact Local Cannabis Markets

US Distribution Trends- Distribution Report

Canadian Edible Brands: Thinking Inside the Pouch

US CBD Forecast: The Impact of FDA Regulations on the CBD Industry

710: The Dabbing Holiday

What NECANN 2022 Says About Today's Illinois Cannabis Industry

US Cannabis Distribution Trends

How Cannabis Consumers Celebrate 420