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The Brightfield Blog
Rising Tide: Why Sea-Based Ingredients Are Making Waves
Tracking Tobacco and Nicotine Trends: A Data-Driven Look at Shifting Habits
Love & Cannabis: How Relationship Status Shapes Consumption Trends
The Evolution of Hemp-Derived THC: Why Women Are Changing the Game
Unlocking Hormonal Harmony: The Power of Gut Health and Functional Foods
Beyond the Buzz: Why Non-Alcoholic and Low Alcohol are Taking Over
The Protein Surge: A Deep Dive into the Latest Trends in Protein-Packed Products
Biohacking the Menopause Market: Unlocking Opportunities in Women’s Midlife Wellness
Psilocybin’s Promise: Navigating the New Frontier of Mental Health Care with Caution
Cactus Water: The Next Big Thing in Functional Beverages?
Redefining Wellness: From Products to Community-Based Experiences
The Rise of Hemp-Derived THC: Consumer Trends and Market Insights
The Sweet Truth: Unexpected Findings from Sugar-Free Consumers
The State of CBD: What Happened to the Buzz?
The Buzz Around Insect Protein: Sustainable Nutrition Takes Center Stage
The AI Data Revolution: From Footprints to Flourishing
Functional Mushrooms: A Wellness Trend That's Here to Stay
Mutant Powers in the Aisles: How X-Men '97 Reflects Modern Food Trends
The Pickle Phenomenon: Gut Health, Social Cravings, and the Future of Fermented Foods
Gen Z and the Rise of Plant-Based Eating: Aligning Values with Consumption
The Green Wave: Cannabis Consumers Lead the Charge for Sustainability
DEA Reclassifies Cannabis: A Seismic Shift with Complex Implications
The Kava Comeback: Riding the Wave of Consumer Trends with Social Listening
Chasing Peak Performance: Functional Beverages Redefine Daily Rituals
The 4/20 Forecast: Changing Faces & Going for Gummies
Guide to Mastering Social Listening for Innovation in CPG
Unveiling Insights with Social Listening
Is Strong the New Skinny? Muscle-Building & Protein-Rich Diets
Weight Loss Game Changers: Ozempic & the Future
Six Insights from 2023 for 2024 Success in Canadian Cannabis
Immunity Trends for 2024: Insights and Opportunities
Drinks out of the Dispensary: Hemp-THC Beverages
Mushroom Boom: Using Social Listening to Jump on an Accelerating Trend
What is Product Brand Health and how can it help cannabis marketers?
The Evolving Face of Arthritis: Insights Across Generations
Traditional Ingredients with New Life: Taurine & Anti-Aging
Stress Dynamics: How the Different Generations Handle Stress
Chia Seeds, Gen Z, and the #InternalShower Trend
Who is the REAL Cannabis Drinks User?
Understanding the Hispanic Consumer: Wellness, Preferences, and Purchasing Power
New Jersey's Wait Time Challenge: State-by-State Insights for Brand Success
The ABCs of Adaptogens: Consumer Insights and Trends to Watch
Snacking Trends – Putting the Fun in Functional
How was Cannabis Conference 2023?
Sleep is the New Sex: Americans Need for ZZZ’s
What's Trending in Wellness?
The Brands that Actually Matter in U.S. Cannabis
The Latest Gut Health Trends in 2023
Unveiling Energy-Boosting Trends in 2023
4 Trends Changing the Beverage Industry
A Masterclass in What Not to Do: New York's Cannabis Market
Regulations & Opportunities: Mapping the Midwest's Adult-Use Cannabis
Ditching Dairy: The Shifting Taste towards Plant-Based Milks
Budtender Survey 2023: O2O & Brightfield’s Most Interesting Findings
From Monastery to Marketing: Takeaways for Authentic Connection
Brand Recognition & Online Chatter: Protein Powder
Who is the Protein Powder Consumer? Insights for Innovators
Measuring Brand Health—Critical Data You Can’t Live Without
Why The FDA Not Regulating CBD May Be a Good Thing
Insights for Mother’s Day: Understanding Stressed-Out Moms
Women Shoppers: Consumer Insights from Social Listening Data
Why Some Consumers Stopped Using CBD (and Why Many Still Do)
The Role of Budtenders in Cannabis Shopping
AI in Market Research: Navigating Revolutionary Times
Tea Talk: What Consumers are Saying About Tea
Marketing to Cannabis Consumers on Twitter
Protein Products on the Rise
Cannabis Trends in Canada: 2023 Update
Creating Cannabis Products for the Wake & Bakes
What's Brewing in the Coffee Market? Insights into Consumer Preference
How to Differentiate Your Cannabis Brand
Coconut Water Drinkers: Insights and Social Listening Data
Legal Cannabis Continues Despite Federal Failures
A Flavorful Approach to Product Innovation
The Rise of Chronically Online Consumers
Exploring Ten New U.S. Cannabis Markets
Top 10 Social Media Channels that CPG Brands Need to Know
Ups and Downs of U.S. Cannabis
Your Questions on THC-O Answered
Gen V(egan)? Gen Z Shifts Away from Meat and Dairy
The Focus Factor: Gen Z Looks To Nutrition To Boost Focus
Brightfield’s 2023 US Cannabis Market Forecast
Gen Z's Favorite Snacks
How to Market CBD in 2023
From Beer To Bud, Why Gen Z is Drinking Less Alcohol
For the Love of Brands: New Market Lessons from Brand Health
Sports Nutrition: Social Listening Trends and Insights
Do Brands Matter? Growing in a Down Market with Brand Health Data
Generational Wellness: Approaches to Weight Loss & Dieting
Dry January or High January?
Cannabis Across Borders: The Multi-State Brand
Delta-8 in Your State: Regulations & Trends
Tis the Green Season: Preparing for Seasonal Cannabis Trends
Brightfield's CBD Gift Guide 2022
HHC vs THC: Consumer Usage, Trends & Market Challenges
All about terpenes: Cannabis-derived terpenes vs Botanical terpenes
From Pot to Shrooms: How Psychedelics Can Learn from the Cannabis Movement
Pot and Politics: Republican Cannabis Usage Trends
Michigan vs. Illinois: How State Regulations Impact Local Cannabis Markets
US Distribution Trends- Distribution Report
Brand Health Consumer Data Will Transform Cannabis Dispensaries
Canadian Edible Brands: Thinking Inside the Pouch
US CBD Forecast: The Impact of FDA Regulations on the CBD Industry
710: The Dabbing Holiday
What NECANN 2022 Says About Today's Illinois Cannabis Industry
US Cannabis Distribution Trends
How Cannabis Consumers Celebrate 420
How Much Do Cannabis Consumers Spend on Cannabis?
Pumpkin Spiced Cannabis Products in 2021
Getting Specific in CBD Beverages
CBD Marketing and Current Brand Trends
The Latest Trends in Cannabis
Brightfield Group, Mile High Labs Launch Innovation Lab Fueling Next Generation of CBD products
Why Empathy Marketing Takes CPG to a New Level
A Leader’s Guide to Social Listening (+ 3 Ways to Implement It)
Why Being Data-Driven is Essential for Success in Emerging Industries
Delta-8: The Good, The Bad, and the Insights (+ How Consumers are Reacting)
Staying Well by Falling Asleep with Cannabinoids
Unique Branding Approaches in Canadian Cannabis
4 CBD and Cannabis Marketing Tips to Attract More Consumers
3 Ways CBD Brands can Build Customer Loyalty
How Do CBD and Cannabis Fit Into Wellness?
Cannabis Candy Winning on Shelves
Inside the Insights: The Challenges of European Cannabis
The Growth of Women-Focused Cannabis Accessory Brands
CBD Topicals for Skincare & Beauty On the Rise
Cannabis Wins from Coast to Coast
Will the Federal Government Liberalize Cannabis Policy?
Perfecting a Product’s Positioning
The Rise of Budget Bud in Canada
CBD Brands Launch More CBN Products
Why Martha Stewart’s CBD Line Connects with New Users
Relaxing with Cannabis During a Pandemic
How to Market to Lady Stoners
Innovations in Cannabis Beverages
Canadian Cannabis Beverages: A Work in Progress
CBD Sales Move Online
Wake and Bake or Late Night Toke: How does America Roll?
Top 5 CBD Companies (Updated 2022)
How to Educate CBD Consumers
Hemp Processing in the U.S.
Hot Cannabis Flavors for Summer
CBD Prices Fall as Potency Rises
Brand Awareness: Canadian Cannabis vs. US CBD
What’s the Future of Socioeconomic Equity in Cannabis?
Dads & Cannabis
Black Women-Owned Cannabis Companies
What does American Cannabis look like after COVID?
Top 5 Canadian Cannabis Brands with the Most Awareness
Candies & Chocolates in Michigan’s Emerging Cannabis Market (Updated 11/22)
Talk about Tinctures: Meeting Consumers Where They Are
Cannabis Vapes: Top New Launches of Q1 2020
What's Hot in Luxury Cannabis
Cannabis Moms & Parenting Styles
Top 5 Candy Flavors Indicate Opportunity for Innovation
Concentrating on Concentrates
Who is the Daily Cannabis User?
Is there CBD in this Makeup?
The Daily CBD User
Online Cannabis Communities in Quarantine
What are Cannabis Consumers Doing in Their Free Time?
Largest CBD Consumer Segments
How is COVID-19 Affecting the CBD Industry?
Retail in Canada: Closures Show Need for Other Channels
Cannabis Consumers & Social Distancing
Illinois Market Update: February Sales
Cali Sober: An Opportunity for Cannabis to Shine
US vs. Canada: CBD Regulations & Its Impact on the Markets
Who Buys CBD Beverages?
CBD Skincare Brands Offer Entry Point for New Users
Cannabis Branding in Canada: LPs Get Creative
New Products Hitting the Scene in Canada 2.0
CBD For Pets: What You Should Know in 2021
Why Doesn't My Vet Recommend CBD?
How Big is the Pet CBD Market?
Former NFL Pros Enter the CBD Industry
CBD Beverages: From Morning to Night
Celebrity Influence in Cannabis
Types of CBD
Social Media: Outpacing Focus Groups on Quantity and Quality
Gift Guide by CBD Persona
Gift Guide by Cannabis Persona
CBD-Infused Textiles: Activewear and Beyond
Cannabis' Impact on Social Occasions
CBD and Self-Care
Are CBD products legal in my state?
Why We Forecast 5 Years Out
The Emergence of USDA Certified Organic CBD Products
CBD Brands Targeting Marathon Runners
Hemp Fertilizer: Does It Really Matter?
SAFE Banking Act Goes to Senate Floor
Will Cannabis Ever Have an On-Premise?
CFS Releases New Hemp CBD Scorecard
Cannabis Opportunities for Mexico and Colombia
Latin America is Better Primed For CBD
Our Guide to CBD Market Research
How to Market CBD Online Using Consumer Insights
Our Guide to Cannabis Market Research
Our Guide to CBD Brand Health Tracking
How to Use Consumer Insights for Higher Cannabis Marketing Returns (updated 2022)
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Our picks
Weight Loss Game Changers: Ozempic & the Future
Gen Z and the Rise of Plant-Based Eating: Aligning Values with Consumption
Chasing Peak Performance: Functional Beverages Redefine Daily Rituals
The Kava Comeback: Riding the Wave of Consumer Trends with Social Listening
Drinks out of the Dispensary: Hemp-THC Beverages
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