Rising Tide: Why Sea-Based Ingredients Are Making Waves

Tracking Tobacco and Nicotine Trends: A Data-Driven Look at Shifting Habits

Love & Cannabis: How Relationship Status Shapes Consumption Trends

The Evolution of Hemp-Derived THC: Why Women Are Changing the Game

Unlocking Hormonal Harmony: The Power of Gut Health and Functional Foods

Beyond the Buzz: Why Non-Alcoholic and Low Alcohol are Taking Over

The Protein Surge: A Deep Dive into the Latest Trends in Protein-Packed Products

Biohacking the Menopause Market: Unlocking Opportunities in Women’s Midlife Wellness

Psilocybin’s Promise: Navigating the New Frontier of Mental Health Care with Caution

Cactus Water: The Next Big Thing in Functional Beverages?

Redefining Wellness: From Products to Community-Based Experiences

The Rise of Hemp-Derived THC: Consumer Trends and Market Insights

The Sweet Truth: Unexpected Findings from Sugar-Free Consumers

The State of CBD: What Happened to the Buzz?

The Buzz Around Insect Protein: Sustainable Nutrition Takes Center Stage

The AI Data Revolution: From Footprints to Flourishing

Functional Mushrooms: A Wellness Trend That's Here to Stay

Mutant Powers in the Aisles: How X-Men '97 Reflects Modern Food Trends

The Pickle Phenomenon: Gut Health, Social Cravings, and the Future of Fermented Foods

Gen Z and the Rise of Plant-Based Eating: Aligning Values with Consumption

The Green Wave: Cannabis Consumers Lead the Charge for Sustainability

DEA Reclassifies Cannabis: A Seismic Shift with Complex Implications

The Kava Comeback: Riding the Wave of Consumer Trends with Social Listening

Chasing Peak Performance: Functional Beverages Redefine Daily Rituals

The 4/20 Forecast: Changing Faces & Going for Gummies

Guide to Mastering Social Listening for Innovation in CPG

Unveiling Insights with Social Listening

Is Strong the New Skinny? Muscle-Building & Protein-Rich Diets

Weight Loss Game Changers: Ozempic & the Future

Six Insights from 2023 for 2024 Success in Canadian Cannabis

Immunity Trends for 2024: Insights and Opportunities

Drinks out of the Dispensary: Hemp-THC Beverages

Mushroom Boom: Using Social Listening to Jump on an Accelerating Trend

What is Product Brand Health and how can it help cannabis marketers?

The Evolving Face of Arthritis: Insights Across Generations

Traditional Ingredients with New Life: Taurine & Anti-Aging

Stress Dynamics: How the Different Generations Handle Stress

Chia Seeds, Gen Z, and the #InternalShower Trend

Who is the REAL Cannabis Drinks User?

Understanding the Hispanic Consumer: Wellness, Preferences, and Purchasing Power

New Jersey's Wait Time Challenge: State-by-State Insights for Brand Success

The ABCs of Adaptogens: Consumer Insights and Trends to Watch

Snacking Trends – Putting the Fun in Functional

How was Cannabis Conference 2023?

Sleep is the New Sex: Americans Need for ZZZ’s

What's Trending in Wellness?

The Brands that Actually Matter in U.S. Cannabis

The Latest Gut Health Trends in 2023

Unveiling Energy-Boosting Trends in 2023

4 Trends Changing the Beverage Industry

A Masterclass in What Not to Do: New York's Cannabis Market

Regulations & Opportunities: Mapping the Midwest's Adult-Use Cannabis

Ditching Dairy: The Shifting Taste towards Plant-Based Milks

Budtender Survey 2023: O2O & Brightfield’s Most Interesting Findings

From Monastery to Marketing: Takeaways for Authentic Connection

Brand Recognition & Online Chatter: Protein Powder

Who is the Protein Powder Consumer? Insights for Innovators

Measuring Brand Health—Critical Data You Can’t Live Without

Why The FDA Not Regulating CBD May Be a Good Thing

Insights for Mother’s Day: Understanding Stressed-Out Moms

Women Shoppers: Consumer Insights from Social Listening Data

Why Some Consumers Stopped Using CBD (and Why Many Still Do)

The Role of Budtenders in Cannabis Shopping

AI in Market Research: Navigating Revolutionary Times

Tea Talk: What Consumers are Saying About Tea

Marketing to Cannabis Consumers on Twitter

Protein Products on the Rise

Cannabis Trends in Canada: 2023 Update

Creating Cannabis Products for the Wake & Bakes

What's Brewing in the Coffee Market? Insights into Consumer Preference

How to Differentiate Your Cannabis Brand

Coconut Water Drinkers: Insights and Social Listening Data

Legal Cannabis Continues Despite Federal Failures

A Flavorful Approach to Product Innovation

The Rise of Chronically Online Consumers

Exploring Ten New U.S. Cannabis Markets

Top 10 Social Media Channels that CPG Brands Need to Know

Ups and Downs of U.S. Cannabis

Your Questions on THC-O Answered

Gen V(egan)? Gen Z Shifts Away from Meat and Dairy

The Focus Factor: Gen Z Looks To Nutrition To Boost Focus

Brightfield’s 2023 US Cannabis Market Forecast

Gen Z's Favorite Snacks

How to Market CBD in 2023

From Beer To Bud, Why Gen Z is Drinking Less Alcohol

For the Love of Brands: New Market Lessons from Brand Health

Sports Nutrition: Social Listening Trends and Insights

Do Brands Matter? Growing in a Down Market with Brand Health Data

Generational Wellness: Approaches to Weight Loss & Dieting

Dry January or High January?

Cannabis Across Borders: The Multi-State Brand

Delta-8 in Your State: Regulations & Trends

Tis the Green Season: Preparing for Seasonal Cannabis Trends

Brightfield's CBD Gift Guide 2022

HHC vs THC: Consumer Usage, Trends & Market Challenges

All about terpenes: Cannabis-derived terpenes vs Botanical terpenes

From Pot to Shrooms: How Psychedelics Can Learn from the Cannabis Movement

Pot and Politics: Republican Cannabis Usage Trends

Michigan vs. Illinois: How State Regulations Impact Local Cannabis Markets

US Distribution Trends- Distribution Report

Brand Health Consumer Data Will Transform Cannabis Dispensaries

Canadian Edible Brands: Thinking Inside the Pouch

US CBD Forecast: The Impact of FDA Regulations on the CBD Industry

710: The Dabbing Holiday

What NECANN 2022 Says About Today's Illinois Cannabis Industry

US Cannabis Distribution Trends

How Cannabis Consumers Celebrate 420

How Much Do Cannabis Consumers Spend on Cannabis?

Pumpkin Spiced Cannabis Products in 2021

Getting Specific in CBD Beverages

CBD Marketing and Current Brand Trends

The Latest Trends in Cannabis

Brightfield Group, Mile High Labs Launch Innovation Lab Fueling Next Generation of CBD products

Why Empathy Marketing Takes CPG to a New Level

A Leader’s Guide to Social Listening (+ 3 Ways to Implement It)

Why Being Data-Driven is Essential for Success in Emerging Industries

Delta-8: The Good, The Bad, and the Insights (+ How Consumers are Reacting)

Staying Well by Falling Asleep with Cannabinoids

Unique Branding Approaches in Canadian Cannabis

4 CBD and Cannabis Marketing Tips to Attract More Consumers

3 Ways CBD Brands can Build Customer Loyalty

How Do CBD and Cannabis Fit Into Wellness?

Cannabis Candy Winning on Shelves

Inside the Insights: The Challenges of European Cannabis

The Growth of Women-Focused Cannabis Accessory Brands

CBD Topicals for Skincare & Beauty On the Rise

Cannabis Wins from Coast to Coast

Will the Federal Government Liberalize Cannabis Policy?

Perfecting a Product’s Positioning

The Rise of Budget Bud in Canada

CBD Brands Launch More CBN Products

Why Martha Stewart’s CBD Line Connects with New Users

Relaxing with Cannabis During a Pandemic

How to Market to Lady Stoners

Innovations in Cannabis Beverages

Canadian Cannabis Beverages: A Work in Progress

CBD Sales Move Online

Wake and Bake or Late Night Toke: How does America Roll?

Top 5 CBD Companies (Updated 2022)

How to Educate CBD Consumers

Hemp Processing in the U.S.

Hot Cannabis Flavors for Summer

CBD Prices Fall as Potency Rises

Brand Awareness: Canadian Cannabis vs. US CBD

What’s the Future of Socioeconomic Equity in Cannabis?

Dads & Cannabis

Black Women-Owned Cannabis Companies

What does American Cannabis look like after COVID?

Top 5 Canadian Cannabis Brands with the Most Awareness

Candies & Chocolates in Michigan’s Emerging Cannabis Market (Updated 11/22)

Talk about Tinctures: Meeting Consumers Where They Are

Cannabis Vapes: Top New Launches of Q1 2020

What's Hot in Luxury Cannabis

Cannabis Moms & Parenting Styles

Top 5 Candy Flavors Indicate Opportunity for Innovation

Concentrating on Concentrates

Who is the Daily Cannabis User?

Is there CBD in this Makeup?

The Daily CBD User

Online Cannabis Communities in Quarantine

What are Cannabis Consumers Doing in Their Free Time?

Largest CBD Consumer Segments

How is COVID-19 Affecting the CBD Industry?

Retail in Canada: Closures Show Need for Other Channels

Cannabis Consumers & Social Distancing

Illinois Market Update: February Sales

Cali Sober: An Opportunity for Cannabis to Shine

US vs. Canada: CBD Regulations & Its Impact on the Markets

Who Buys CBD Beverages?

CBD Skincare Brands Offer Entry Point for New Users

Cannabis Branding in Canada: LPs Get Creative

New Products Hitting the Scene in Canada 2.0

CBD For Pets: What You Should Know in 2021

Why Doesn't My Vet Recommend CBD?

How Big is the Pet CBD Market?

Former NFL Pros Enter the CBD Industry

CBD Beverages: From Morning to Night

Celebrity Influence in Cannabis

Types of CBD

Social Media: Outpacing Focus Groups on Quantity and Quality

Gift Guide by CBD Persona

Gift Guide by Cannabis Persona

CBD-Infused Textiles: Activewear and Beyond

Cannabis' Impact on Social Occasions

CBD and Self-Care

Are CBD products legal in my state?

Why We Forecast 5 Years Out

The Emergence of USDA Certified Organic CBD Products

CBD Brands Targeting Marathon Runners

Hemp Fertilizer: Does It Really Matter?

SAFE Banking Act Goes to Senate Floor

Will Cannabis Ever Have an On-Premise?

CFS Releases New Hemp CBD Scorecard

Cannabis Opportunities for Mexico and Colombia

Latin America is Better Primed For CBD

Our Guide to CBD Market Research

How to Market CBD Online Using Consumer Insights

Our Guide to Cannabis Market Research

Our Guide to CBD Brand Health Tracking

How to Use Consumer Insights for Higher Cannabis Marketing Returns (updated 2022)